Remarkable Retail. Steve Dennis. Читать онлайн. Newlib. NEWLIB.NET

Автор: Steve Dennis
Издательство: Ingram
Серия:
Жанр произведения: Маркетинг, PR, реклама
Год издания: 0
isbn: 9781928055723
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       PRAISE FOR REMARKABLE RETAIL

      “Remarkable Retail is a great read that provides a crisp and useful overview of the recent history and current state of the retail industry. More importantly, Dennis offers valuable suggestions for how brand and retail executives, as well as investors, should be thinking about the interplay between stores and e-commerce, and the ingredients that make a brand or store memorable.”

       —Jim Gold, former president and chief merchandising officer, Neiman Marcus Group

      “In Remarkable Retail, industry thought leader Steve Dennis dovetails his practical experience with original, visionary, and honest frameworks for strategically and tactically breaking through the real-world challenges retailers face in the modern era. Thoroughly peppered with industry examples and supporting data, the book is a must-read playbook and catalyst designed specifically for retail leaders to gut check their company’s vision, create organizational alignment, and properly define the role of technology in ways that will help them meet—and even exceed—the ever-rising expectations of today’s digitally savvy consumers.”

       —Brendan Witcher, vice president and principal analyst, Forrester Research

      “Remarkable Retail is the definitive guide for thriving in a shifting retail environment. If you read one book to prepare you for the future of retail—read this one!”

       —Blake Morgan, bestselling author of The Customer of the Future

      “Dennis cuts through all the excuses many retailers offer up for their mediocre performances and lucidly offers a framework for developing a game plan for success in the e-commerce era.”

       —Phil Wahba, senior writer, Fortune Magazine

      “Wise, witty, and pragmatic, Steve Dennis has written an indispensable guide for succeeding in the fast-changing world of modern retail. The book is simultaneously timely and timeless.”

       —Bridget Brennan, CEO, Female Factor, and author of Why She Buys and Winning Her Business

      “Too many books on retail reflect trendy ideas that, at best, fade away over time or, more often, lack any validity to begin with. Remarkable Retail is a shining exception: the insights here are grounded in reality and reflect enduring patterns and principles that no retailer should ignore. Steve Dennis has been a leading-edge retail expert for many years, and this book will make his legacy permanent in the industry.”

       —Dr. Peter Fader, professor of marketing, The Wharton School, University of Pennsylvania

      “Dennis compellingly argues that retail playbooks of the past are no longer effective and proceeds to offer a comprehensive playbook for the future of retail. Remarkable Retail is full of pragmatic advice from a true practitioner that every retail executive must read.”

       —Jason “Retailgeek” Goldberg, chief commerce strategy officer, Publicis

      “Excellent book on what it takes to be relevant and stay relevant in today’s rapidly changing retail landscape. A must-read for all of us seeking to understand the future of retail.”

       —Rafeh Masood, chief digital officer, BJ’s Wholesale Club

      “Steve Dennis is always a great read. He brings a rare combination of on-the-job knowledge with a unique historical perspective on the trends that are here to stay versus what is just a fad or a flash in the pan. His Eight Essentials framework cuts through the hype and focuses in on what retail will always be about.”

       —Chris Walton, CEO, Omni Talk

      “With a world changing as rapidly as it is, Steve Dennis is on the pulse of what retailers need to implement in order to resonate with today’s consumers. Dennis understands what it means to be human-centric above all else in today’s digital age and delivers a road map on how to deliver transformative experiences.”

       —Melissa Gonzalez, CEO and founder, The Lionesque Group

      “In a retail industry undergoing seismic shifts, Dennis provides the stable ground of understanding. His book is a definitive guide to what’s happening, why it’s happening, and what it means for retailers. It is a blueprint for success from someone who has first-hand knowledge and experience. Any retailer that wants to be remarkable needs to read it and act on it!”

       —Neil Saunders, retail analyst, GlobalData

      “When it comes to retail, there is no time to look backward—only ahead. Steve Dennis offers clarity on what merchants need to consider as they move forward in their retail goals, ultimately pushing aside any clutter and chaos that might be in their way and, instead, delivering a road map to what can help them reach success in their unique retail journeys. An informative and inspiring read for online sellers and brick-and-mortar merchants alike.”

       —Nicole Leinbach Reyhle, founder and publisher, Retail Minded, and author of Retail 101

      “Remarkable Retail is a remarkable book that begins with an in-depth, serious, and outright scary analysis of the current threats facing retailers around the world but concludes with a brilliant set of strategies for dealing with these threats. I was mesmerized! If you’re a retail executive, offline or online, you need to read this book today, before your competitors get hold of it!”

       —Don Peppers, author, speaker, and CX expert

      “Remarkable Retail is full of insights and ideas to help you succeed by humanizing your business. If you’re on a mission to sell more by caring more, then Dennis’s book will show you how.”

       —Bernadette Jiwa, bestselling author and storytelling strategist

      For Claire and Elena

       CONTENTS

      PART ONE Shift Happens

       1 An Epic Revolution

       2 The End of Scarcity

      3Apocalypse? No.

       4 The Collapse of the Middle

       5 The Amazon Effect

       6 The Future Will Not Be Evenly Distributed

       7 The Customer Is the Channel