NEUROMARKETING. Branislav R. Tanasic

are out of reach for various reasons.

       Unavailable dest. (Unavailable set); Attractive, subject to consideration but currently unavailable.

       Available dest. (Available set); Destinations to which a departure is possible, after consideration.

      The theories of the process of deciding on buying a tourism product presuppose certain stages during which decisions are made. Some consumers simply skip certain phases; others through decision models go through less or more thinking and combining. Certain categories of potential tourists are influenced by some additional factors, such as habits.

      Emotions are also an important factor, significantly influencing decision making (Ene & Schofield, 2011: 368-383). Situation Sudden, unforeseen factors can significantly change the already adopted travel plan, and additionally, conclude an extremely complex process of deciding on buying a tourist product.