The Small Business Guide to Online Marketing. Lola Bailey

on are top secret of course, but this year I’m planning more trips to the States for conferences and photo shoots. I started my own quarterly print magazine at the end of last year so I’ll be continuing to do that, and I’m taking my ‘School of Rock’ blogging workshops on a tour around the UK. I’ve also just been asked by bridal designer Ian Stuart to model a dress he’s designing especially for me, down the catwalk at The White Gallery (the bridal equivalent of Fashion Week) in May!

      Quick summary

       Great quality content is ‘king’ online. Invest the necessary time and resources in making sure your content is exemplary.

       Search engines love blogs. And businesses with a blog do better than those without one.

       Make sure your blog posts are easily scannable to increase the chances of getting them read.

       Use blogging to personalise your brand, which will ultimately pave the way to more followers and enable you to show off your expertise. Read other blogs in your niche for fresh inspiration.