Out Front. Deborah Shames

insights and quotes. This is a must-read if you speak publicly, whether to a large group or to a few peers.”

       —Ellen Anreder, President and CEO, Bleiweiss Communications Inc.

      “Deborah offers not only her personal support and knowledge of the path but all the practical tools and techniques she honed along the way. Read this book and Deborah will be your human GPS and guide you to your place Out Front!”

       —Barbara McMahon, Executive Coach, Trainer, and Author

      “It’s fabulous. Deborah addressed the issues confronting speakers—from anxiety to storytelling. Once you read Out Front, you don’t need to read any other book on public speaking. Go, Deborah.”

       —Ada Deer, Former Assistant Secretary of Indian affairs, U.S. Department of Interior

       Out

       Front

       Out

       Front

       HOW WOMEN CAN BECOMEENGAGING, MEMORABLE, ANDFEARLESS SPEAKERS

      Deborah Shames

      BenBella Books, Inc.

      Dallas, TX

      Copyright © 2017 by Eloqui: Presentation and Communication Training

      All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

      This material has been written and published for educational purposes to enhance one’s knowledge about public speaking and to improve abilities in this area. The content of the book is the sole expression and opinion of the author and does not necessarily reflect the views of the publisher.

      Throughout this book, stories and examples of typical client experiences are used to illustrate and allow the reader to better understand the techniques and processes described. While these anecdotes about clients are based on real experiences, client names and other characteristics have been changed to protect individuals’ privacy.

      BenBella Books, Inc.

      10440 N. Central Expressway, Suite 800

      Dallas, Texas 75231

       www.benbellabooks.com

      Send feedback to [email protected]

      Printed in the United States / 10 9 8 7 6 5 4 3 2 1

      First E-Book Edition: January 2017.

      Library of Congress Cataloging-in-Publication Data

      Names: Shames, Deborah, 1950- author.

      Title: Out front : how women can become engaging, memorable, and fearless speakers / by Deborah Shames.

      Description: Dallas, TX : BenBella Books, Inc., 2017. | Includes bibliographical references and index.

      Identifiers: LCCN 2016025286 (print) | LCCN 2016043689 (ebook) | ISBN 9781941631676 (trade paper : alk. paper) | ISBN 9781941631683 (electronic)

      Subjects: LCSH: Public speaking for women.

      Classification: LCC PN4192.W65 S54 2017 (print) | LCC PN4192.W65 (ebook) | DDC 808.5/1082—dc23

      LC record available at https://lccn.loc.gov/2016025286

      Editing by Amy Debra Feldman

      Copyediting by Brian J. Buchanan

      Text design and composition by Aaron Edmiston

      Proofreading by Lisa Story and Cape Cod Compositors, Inc.

      Front cover design by Baker Brand Communications

      Full cover design by Sarah Dombrowsky

      Cover photo by Yee-Ping Cho, featuring model Lauren Haas, Haas Holistic

      Printed by Lake Book Manufacturing

      Distributed by Perseus Distribution

       www.perseusdistribution.com

      To place orders through Perseus Distribution:

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      E-mail: [email protected]

       Special discounts for bulk sales (minimum of 25 copies) are available.Please contact Aida Herrera at [email protected].

       To Luciana Perri, one of the bravest women I’ve ever met, whoovercame extreme stage fright to become a shining example for others.Even in her personal life, Lu pushed her limits. She was diving on ashipwreck off the coast of Canada when we lost her far too soon.

       CONTENTS

Introduction

1 Inspirational and Powerful Female Icons

2 Exorcise the Demons: Dispelling Myths about Public Speaking

       3 Afraid to Misspeak: Perfection Is a Bitch

       4 What Sets Us Apart: Playing to Our Strengths

       5 Read Your Audience: The Eloqui Communication Index

       6 The Value of Using Strong Technique

       7 Engage the Audience from Start to Finish

       8 Move with Purpose

       9 Technology—Friend or Foe?

       10 Serve and Volley: Communication as a Contact Sport

       11 Perception Is Reality: Reprogramming Our Mind-Set

       12 Manage Anxiety and Deliver like a Pro

       13 Your Formula for Success: One Step at a Time

       Acknowledgments

       Appendix: Trusted Advisor Template©

       Glossary

       Endnotes

       About the Author

INTRODUCTION

       “It’s a sad day when you find out that it’s not accident or time or fortune,but just yourself that kept things from you.”

       —Lillian Hellman