Chapter 1: Your Author Website: Home Central
Why Your Author Website Is a Must
Plan Your Author Website Strategy
Plan Your Website Self-Introduction
Plan Your Site Landing Page to Keep Your Audience
Plan Your Tabs and Component Parts of Each Page
Plan the Static Text of Your Author Website
Plan Essential Author Website Pages
Create Your Author Site with WordPress
Select and Register a Domain Name
The Famous 5-Minute WordPress Installation
Build Your Audience Through a Regular Newsletter
Optimize Your Theme for the Mobile Web
Adding Widgets and More Plugins
Best Practices for Website Content
Use Keywords and Tags and Measure Results
Getting Hard Numbers: Google Analytics
Checklist, Step 1: Author Website
Success Spotlight: Waterside Client David Meerman Scott
Chapter 2: Blog to Build Your Readership Community
Your Blog Is About More Than Content
Blogging Is Beyond an Advantage, It’s Essential
Encourage Online Sharing with Your Blog
Creating Content for Blog Posts
Getting Comments on Blog Posts
Regarding Trolls
Blog Shortcuts
WordPress Post Types