However, this is not just a book about changes planning requirements. This book also introduces a completely new management model for the complex and volatile world we live in today—a management model that is not possible without first fixing conventional planning.
This book will use two sources of definitions. All known and accepted terms that are not new with the advent of the demand driven adaptive enterprise (DDAE) model will be defined using definitions from the fourteenth edition of the APICS Dictionary. The authors thank APICS for its support of this project. Since 1957, APICS has been the premier professional association for supply chain and operations management and the leading provider of research, education, and certification programs that elevate supply chain excellence, innovation, and resilience.
For terms that are new with the advent of the DDAE model, the authors have created a dictionary specific to the DDAE model. Translated versions of this dictionary in multiple languages can be found at http://www.demanddriveninstitute.com.
Carol Ptak
Carol Ptak is currently a partner with the Demand Driven Institute (http://www.demanddriveninsti-tute.com) and was most recently at Pacific Lutheran University as Visiting Professor and Distinguished Executive in Residence. Previously, she was vice president and global industry executive for manufacturing and distribution industries at PeopleSoft, where she developed the concept of demand driven manufacturing (DDM). Ms. Ptak spent four years at IBM Corporation, culminating in the position of global SMB segment executive.
Ms. Ptak is a leading authority in the use of ERP and supply chain tools to drive improved bottom-line performance. Her expertise is well grounded in four decades of practical experience as a successful practitioner, consultant, and educator in manufacturing operations. Her pragmatic approach to complex issues and her dynamic presentation style make her in high demand worldwide on the subject of how to leverage these tools and achieve sustainable success.
She holds an MBA from Rochester Institute of Technology and completed the EMPO program at Stanford University. Ms. Ptak is a frequent educator at the university level and presents at many key technical conferences around the world, including conferences in South Africa, France, Israel, Australia, Ireland, and the Netherlands and 11 APICS international conferences. She is the author of numerous articles and books including DDMRP (Industrial Press, 2016) and the third edition of Orlicky’s Material Requirements Planning (McGraw-Hill, 2011) with Chad Smith. In addition, she has written MRP and Beyond and ERP: Tools, Techniques, and Applications for Integrating the Supply Chain, and she coauthored Theory H.O.W. with Harold Cavallaro and Necessary but Not Sufficient with Dr. Eli Goldratt and Eli Schragenheim. Together with Dean Gilliam she updated Quantum Leap, originally written by John Constanza. Ms. Ptak has lent her name to the internationally coveted Ptak Prize for Supply Chain Excellence that is awarded annually by ISCEA (International Supply Chain Education Alliance).
Ms. Ptak is certified through APICS at the fellow level (CFPIM) and was certified in Integrated Resource Management (CIRM) with the first group internationally. Ms. Ptak was the president and CEO of APICS, the Educational Society for Resource Management for the year 2000. Prior to her election as APICS president, she served at the Society in a variety of positions.
Carol Ptak currently makes her home on a working cattle ranch in the Pinal Mountains near Globe, Arizona, with her husband, Jim, her two dogs, her three horses, and the largest fold of purebred registered Scottish Highland cattle in Arizona.
Chad Smith
Chad Smith is the coauthor (with Carol Ptak) of the third edition of Orlicky’s Material Requirements Planning (McGraw-Hill, 2011) and Demand Driven Material Requirements Planning (Industrial Press, 2016). He is also the coauthor (with Debra Smith) of Demand Driven Performance: Using Smart Metrics (McGraw-Hill, 2014). He is a cofounder of and partner in the Demand Driven Institute, an organization dedicated to proliferating demand driven methods throughout the world.
In 1997 Mr. Smith cofounded Constraints Management Group (CMG), a services and technology company specializing in demand driven manufacturing, materials, and project management systems for midrange and large manufacturers. He served as managing partner of CMG from 1998 to 2015. Clients, past and present, include Unilever, LeTourneau Technologies, Boeing, Intel, Erickson Air-Crane, Siemens, IBM, the Charles Machine Works (Ditch Witch), and Oregon Freeze Dry. Mr. Smith is also a certified expert in all disciplines of the Theory of Constraints, studying directly under the tutelage of the late Dr. Eli Goldratt.
Chad Smith makes his home in Wenatchee, Washington, with his wife, Sarah, and two daughters, Sophia and Lily.
About the Demand Driven Institute
With affiliates, compliant software alliances, and instructors throughout the world, we are changing the way businesses plan, operate, think, and adapt. Every business has a choice: continue to operate with rules, metrics, and tools developed more than 50 years ago or make a break from convention, recognize the complex supply chains we live in, and make a fundamental change in the way industry does business—but don’t take too long or the choice will be made for you.
Thought Leadership
The Demand Driven Institute (DDI) was founded in 2011 by Carol Ptak and Chad Smith. Collectively, Ms. Ptak and Mr. Smith have authored or coauthored several published works on demand driven principles, finance and information, and planning systems.
Powerful Educational Programs
DDI educational products are a powerful suite of enterprise educational tools designed to enable companies to begin and sustain an implementation of a demand driven operating model (DDOM) and the demand driven adaptive enterprise (DDAE) model.
Professional Endorsement Certificates
The Demand Driven Institute offers a comprehensive series of professional endorsement certificates. These endorsement certificates are the gold standard in ensuring and identifying an individual’s understanding of demand driven methods and the ability to apply, analyze, evaluate, and create value using those methods.
Software Compliance
As the leading authority on demand driven methods, the Demand Driven Institute evaluates and certifies software, ensuring that a specific software has enough features and functions to implement, sustain, and even improve a DDMRP implementation. This objective evaluation and certification is provided free to software entities. If you are considering a software that claims to have DDMRP functionality, first look for the DDI compliance label.
Learn more at http://www.demanddriveninstitute.com.
This book is truly built on the shoulders of many giants. From the original work of the practitioners who developed MRP, including Joe Orlicky, George Plossl, Richard (Dick) Ling, and Ollie Wight, to the great thinkers behind Lean, Six Sigma,