First published in Great Britain by Practical Inspiration Publishing,
2018
Text and illustrations © Cara Holland, 2018
Layout design by www.lineanddotcreative.com
The moral rights of the author have been asserted
ISBN 978‑1‑910056‑63‑9
All rights reserved. This book, or any portion thereof, may not
be reproduced without the express written permission of the
author.
Every effort has been made to trace copyright holders and
to obtain their permission for the use of copyright material.
The publisher apologises for any errors or omissions and
would be grateful if notified of any corrections that should be
incorporated in future reprints or editions of this book.
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for natasha
The famous French architect Le Corbusier once
said, “I prefer drawing to talking. Drawing is faster
and leaves less room for lies.” Le Corbusier would
have loved Cara’s wonderful book. It is fast to
digest, beautiful on the eyes, and full of deep
truth. Whether you’re a businessperson looking to
clarify your vision, or a creative person looking to
make sense of business, this book is a gem.
Dan Roam — author of The Back of the Napkin
and Draw to Win
In Draw a Better Business, Cara Holland provides
a visual working toolkit that will help clarify your
entrepreneurial plans and then enhance dialogue
you have with customers, staff, suppliers, investors
and most importantly with yourself!
Andrew Greenman — Assistant Professor,
Entrepreneurship and Small Business, Nottingham
University Business School
There’s hardly a soul who wouldn’t benefit from
the ideas in Cara’s book.
Tea Uglow — Creative Director, Google’s Creative
Lab, Sydney
This powerful and practical book will transform
your business. Grab a pen and supercharge
your communication with Cara as your guide to
build your confidence, skills, and impact through
drawing.
Bec Evans — co-founder of Prolifiko
In the competitive world of consulting, it’s priceless
to acquire skills that immediately improve business.
Cara is a NINJA! After starting to use these tools,
I’m seeing massive benefits with clients already!
Madelyn Gengelbach — Principal, Market Tuning
Group
Often, business people don’t think of themselves
as creative; however, Cara’s book shows the
‘non‑artist’ how to use visual communication tools
to create and capture innovative solutions that
will engage your audience and transform your
business.
Melanie Eusebe — Consultant, Professor, Founder
of Black British Business Awards
contents
what is visual thinking and working