With smoking gun in hand, the cowboy glowered above him, stunned by R.W.’s cool and calculated manner. The wrangler in his half-drunken stupor had mistaken the actor for a preacher. When he realized his error, he blurted, “Will ya trade hats?” R.W., caught off-guard by this unusual request, hesitated for a moment. Fortunately he caught the attention of a gesticulating bartender who had taken cover behind a partition when the shooting started, urging him to accept the proposal. Without further ado, R.W. declared, “Done!” In the true spirit of the West the deal was consummated with round after round of drinks. As luck would have it, this incident proved most opportune for R.W as the wrangler was one of the largest ranchers in the area. To show his admiration for the itinerant showman, he ordered a number of his ranch hands to form a guard of honour and escort the Canadian about town. He also declared that each of his employees must purchase at least one ticket for the evening’s performance.12
As early as 1881, R.W. began formulating a long range plan for the company. During his trek through the American West he had encountered a number of troupes who were performing a similar style of entertainment, but in a more polished manner. These companies had included in their repertoire the usual variety players, but augmented the playbill with one and two act melodramas which were well-received by the theatre-going public. R.W. realized that if the company failed to keep pace with the ever-increasing standards demanded by audiences, the troupe would inevitably fall victim to what many considered the showman’s death rattle – mediocrity.
He had no intention of descending into that chasm, an abyss from which few entertainers ever emerged. Instead, he initiated a plan of action that would ensure the company’s continued success. By now, he had recruited his brother Tom to replace King Kennedy (who had left the troupe for parts unknown) and combined their talents with two Kansas soubrettes, Emma Wells and her sister Jennie, who took the stage name of Jennie Ray. For many years, it was generally accepted that a chance meeting in Caldwell led to this union; but in 1932, R.W. refuted this belief:
“In Pittsburgh, in 1882, two ladies were added to the company.”13
The lovely Emma Wells, vocalist and leading lady, joined R.W. and Tom Marks in 1882, along with her sister Jennie Ray, to form the touring company then known as “the Big Four.” The photograph was taken by the W. Bogart Studio of Newmarket, Ontario, date unknown. Perth Museum Collection.
Jennie Ray, pianist and sister of Emma Wells, was the fourth member of the early troupe that would become the Emma Wells Concert Company. She remained with the troupe until about 1890. Perth Museum Collection.
The newly formed troupe specializing in variety was known as “The Big Four.”
In the ensuing years it came as no surprise that their business relationship should blossom into one of a more personal nature. R.W. and Emma Wells remained paramours for sixteen years, while Tom and Jennie Ray ended their rumoured liaison about 1885, prior to his marrying Ella Maude Brokenshire, of Wingham, Ontario. As the company’s reputation grew, R.W. was cognizant that “appearances” had to be maintained, so in keeping with Victorian attitudes of the day, he let it be known that the ladies from Kansas were in fact – his cousins. This ploy was intended to appease the more sensitive and moralistic segment of society who would look upon such an “un-Godly” liaison with utter disdain and condemnation.
Under normal circumstances, this deception would have been unnecessary had the company remained content to play strictly variety. Scattered throughout the West were thousands of communities whose inhabitants were not overly concerned as to the purity and righteousness of their entertainers or their entertainment. But R.W. had the foresight to realize there was a relatively untapped audience waiting in the wings — an audience comprised mainly of women and children who seldom, if ever, had the opportunity to attend a performance given by a travelling company for fear of having their Puritan sensibilities damaged beyond repair. Ultimately, it was this faction of the population that R.W. wanted to reach; their numbers were in the hundreds of thousands if not millions, and common sense dictated even at five cents “a head,” there was a fortune to be made by catering to this, the silent majority, who wanted only to see wholesome, family entertainment. As R.W. noted in a 1921 interview:
“There are two kinds of people we try to draw, the young man and his girl who want to see every show end with a marriage, and the middle-aged, unromantic team of house-keepers who look on marriage as a chestnut and want to see some of the tragedy and clash of fiction. Then, of course, everybody, young and old, or middle-aged, loves a comedy. The comedian’s jest is the great universal tonic. Above everything else the world wants to laugh, and the man who can sell tickets to a laugh is on his way to fortune.”14
In the same interview R.W. outlined some basic show business philosophy:
“The best time to go into a town with a show is immediately after the declaration of a strike. The average workman meets his chum; ‘Bill,’ says he, ‘we’re going to win this strike. ‘Right you are,’ says Bill, ‘and in two weeks they’ll be crawling at our feet.’ ‘let’s go to the show tonight.’ About ten days after a strike begins the first jubilation wears off and, as a show manager, I prefer to be some place else.”15
“The Big Four,” with its expanded repertoire, decided the time had come to embark on a cross-country tour in order to enlarge its growing “sphere of influence.” According to Tom, in a 1921 interview with Maclean’s magazine, the company headlined with great success in most major cities from San Francisco to New York. Along the way they entertained the inhabitants of small-town America, and some communities were so small they could not even lay claim to being a “one-horse” town. But the rough and tumble mining and logging towns offered the company its greatest challenges.
Somewhere along the route the troupe underwent a name change. “The Big Four” had passed into oblivion, and in its place emerged the “Emma Wells Concert Company” The Emma Wells Concert Company was exactly what its name implied, a company that offered the intelligent public a varied and refined entertainment, combining the best of the old favourites with new innovations and melodrama.
R.W. was forever destined to play the straight man, while Tom, a natural comedian, served as comedy lead. Their jokes culled from the pages of old almanacs and similar publications were simple but effective:
R.W: “Can’t understand that hen of mine. Everytime I see her she’s sitting on an axe.”
Tom : “She’s broody, you fool. She’s only trying to hatchet!”
and
Tom: “So you’re a college man, are you?”
R.W.: “Yes indeed. I have studied Latin, Greek, geometry and algebra.”
Tom: “All right, if you’re so smart, let’s hear you say it’s a fine day in algebra.”16
But prior to assuming their on-stage roles, R.W. and Tom had other tasks to perform – equally important; they were obliged to divide between them the duties of doorman and ticket-taker. Emma Wells was also remarkable in her own right. She would soon gain nation-wide fame for her four-voiced vocalisms, which entailed singing in rapid succession,