What's Your Story?. Craig Wortmann. Читать онлайн. Newlib. NEWLIB.NET

Автор: Craig Wortmann
Издательство: Ingram
Серия:
Жанр произведения: Управление, подбор персонала
Год издания: 0
isbn: 9780985325312
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for me at every step. Every author should be so lucky. Eileen Johnson, this was, after all, YOUR idea! You shouldn’t have asked me that fateful question over coffee: “Craig, so you talk about stories a lot… what does that mean?” And Michael Cunningham, your ideas and comments on writing and structure are all over this effort. Thanks for the education you have given me. Michael Shelley, thanks to you for getting the ball rolling by truly understanding the power of stories and WisdomTools. Roy Lipner, you have one helluva team my friend. Thanks for letting me be a part of it.

      The illustrations and graphics that you will find here are the work of a very talented designer, Renata Graw. Renata, thank you for taking my chicken-scratch drawings and making them come alive. Your sense of clean but powerful design is inspirational.

      And to all of the energetic, talented people of WisdomTools, past and present. They say that a good wine takes time to “cure,” and that it acquires its flavor in each step of the process, from the soil to the sunlight to the aging. WisdomTools is inventing an entirely new way to help organizations be more effective, and each of you added your own flavor to our company. Thank you for helping us build great stories and deliver client delight.

      I wrote this book because I wanted to help people, to learn how to write, and to tell my stories in a different way. So I want to acknowledge you, the reader, for joining me in this journey.

      CONTENTS

       INTRODUCTION

       PART ONE: PROBLEM

       1. AWASH IN BITS AND BULLETS

       Click, Click, Click…

       We Are All Fighter Pilots

       So, How Do We Com-mu-ni-cate?

       Lots of Tools, No Blueprints

       Building Muscle, Not Fat

       Summary

       My Thoughts and Ideas

       PART TWO: SOLUTION

       2. STORIES WORK

       People Are Bulletproof

       Gaining Traction

       Why Stories Work

       Summary

       My Thoughts and Ideas

       3. WORK STORIES

       High-Stakes versus Low-Stakes Communications

       Work Stories

       Don’t Be Invisible

       The Key Ingredient

       Summary

       My Thoughts and Ideas

       PART THREE: TOOLS

       4. THE WIN BOOK

       Embarrassment of Riches

       Win “File” to Win “Book”

       Elements of the Win Book

       Using Your Win Book

       What a Win Book Is Not

       Summary

       My Thoughts and Ideas

       5. THE STORY MATRIX

       Panning for Gold

       The Vertical Axis—Story Types

       The Horizontal Axis—Performance Skills

       Using Your Story Matrix

       Summary

       My Thoughts and Ideas

       6. THE STORY COACH

       Telling Stories

       IGNITE

       Using the Story Tools: A Six-Step Process

       Summary

       My Thoughts and Ideas

       PART FOUR: TECHNIQUES

       7. LEADERSHIP STORIES

       Cutting through the Noise

       Open Source, Not Proprietary

       Putting It All Together

       Story: “The New News Blues”

       Lead