Vivienne’s influence continues to filter down from high fashion to the High Street too. Once again, and twenty years on, Top Shop are reinterpreting the frills and buckles of her ‘Buffalo’ look. And following in Brinton Carpets’ brave and groundbreaking wake, Swatch watches, Waterford/Wedgwood tableware and Wolford hosiery have recently marketed Vivienne Westwood designs exclusive to them. Each has been a lucrative and brand-promoting partnership.
Throughout the Far East and around the Pacific Rim Vivienne is picking up a new generation of clients. In April 2003 she was the only British designer to be invited to stage a major catwalk show at the Shanghai Fashion Festival, in anticipation of the opening of her first store in that city. She already has a shop in Hong Kong and fifteen retail outlets in Japan.
Though much of the menswear is designed by her husband Andreas, who also has a hand in her women’s wear, the idiosyncratic touch that indisputably reveals Vivienne’s inimitable mind can always be seen. Who else could have come up with fabric printed with grass- or red wine-stains, or created a rugby shirt for the Golden Jubilee which featured so many iconic images of Merrie England, from the red rose of England to the orb of Elizabeth I?
What is perhaps most unusual and admirable about Vivienne Westwood is that, well into her seventh decade, she continues to question and to create. Neither age nor success has blunted her busy mind or her combative nature. She remains emotionally engaged with the young, and shares their passion for some of the major political debates of the day. While most of us grow out of ‘It’s not fair,’ Vivienne continues to feel affronted by society’s inequities and hypocrisies and lies wherever she thinks she sees them.
Vivienne espouses issues and uses her celebrity to preach about them. Intellectually, she is a serial polygamist, flitting from one all-consuming passion to another. The seventies saw her committed to anarchy, the eighties to the politically and economically dispossessed and the voluptuous female form, and in the nineties we left her mourning the death of culture, and defending, for example, free entry to museums. The Labour government has reversed the Conservatives’ policy, and once again museums are free. While the chattering classes may chuckle, few would argue that Vivienne’s stands are not heartfelt and in some small way effective in raising awareness.
Recently, one of my Central St Martin’s students, Derren Gilhouley, interviewed Vivienne for Harpers & Queen. He was struck by her assertion that ‘If I could have my time again I would be an eco warrior.’ Today we find Vivienne supporting the ideas and objectives of Noreena Hertz, the anti-globalisation campaigner and author of Silent Takeover. Perhaps grandmotherhood has inspired a greater determination in her to leave a truly worthwhile legacy for her only grandchild, Cora, of whom she is tenderly caring.
Jane Mulvagh
London, July 2003
PREFACE TO THE ORIGINAL EDITION
I first met Vivienne Westwood in the autumn of 1983, while researching my book The Vogue History of Twentieth-Century Fashion. In the two preceding years I had become accustomed to interviewing successful designers in handsome premises in the capitals of fashion. Each encounter was fairly similar. It would be formal and conducted in impressively sumptuous surroundings, with careful attention paid to the professional etiquette of sound public relations. The ritual of passing through a series of receptionists and assistants was typically followed by a one-to-two-hour conversation with the designer in his well-appointed office. Across an impressive arrangement of flowers, and against a backdrop of photographs boasting his acquaintance with the famous and the beautiful, we would discuss the motivations and influences that had formed his work.
None of this prepared me for meeting Vivienne.
Her two-room second-floor studio was squalid and cluttered. The railings up the communal outside staircase were hung with sodden, hand-dyed clothes. The entrance was blocked by half-packed boxes of late deliveries or returned orders, and the temperature inside seemed lower than the bracing October evening outside. Stepping over a collapsed ironing board and past a rickety trestle table strewn with unwashed mugs and overflowing ashtrays, I made my way to a corner where, surrounded by half a dozen ragamuffins, the designer, dressed in thick, padded, ankle-length layers of greige felted wool, nodded an informal acknowledgement.
To the hesitant tap-tap of a vintage typewriter operated by a flustered youth, we attempted to begin our interview. Pulling anxiously on a Gitane, Vivienne periodically turned to the typist and snapped, ‘Can’t you stop that noise? It’s really distracting me. I can’t think.’ The typing continued. After half an hour, during which she repeatedly lost her train of thought, she finally said, ‘Sorry, I get really bored talking about my past.’ We appeared to have reached an impasse, and I was preparing to leave when she unexpectedly turned the conversation to incest. In her latest collection she had used hieroglyphs inspired by incest and primitivism and drawn by the New York graffiti artist Keith Haring. She began to ask me questions. Were there any good books on incest? She was fascinated by it. Did I know that it was commonplace in primitive societies? She liked celebrating taboos; the unorthodox was what interested her, ‘to shock, to seduce the public into revolt’.
How had she come across Haring’s work, I asked. ‘That was my boyfriend, Malcolm,’ she beamed. Like a love-struck teenager she repeatedly mentioned Malcolm McLaren as she discussed her work, savouring the enunciation of his name. Finally, as if in confession, she bowed her head, wrung the hem of her heavy skirt between her fingers and confided, ‘I don’t live with Malcolm any more, you know. I don’t see that much of him any more, but he’s still my friend … and there we are.’ She sighed, and added in a voice choked with emotion, ‘Maybe we’ll work a little more closely in the future.’ She was clearly not seeking pity, which made her suffering all the more pitiful. I felt as if I had intruded upon a deep private grief. I was touched by her desperate anguish and her frankness to a total stranger, and could not fail to be curious about such a woman.
Over the next few years I was drawn to Vivienne’s extraordinary work, which was like no other designer’s. While others conformed to the direction that fashion was taking and tried to please the buyers, Vivienne prided herself on her almost militant resistance to orthodoxy, and had little notion of a customer. In the 1980s fashion celebrated clothes that looked rich and fast. Skirts were short, shoulders were wide, heels were high. Women strove to look hard, thin, toned, masculine, powerful and financially independent. Meanwhile, Vivienne’s idiom was the poor, the dispossessed, the anarchic. She promoted a rounded, even chubby, female shape, and dressed it in layered, baggy rags and flat shoes, such as trainers or rubber flip-flops that were fastened round the ankles with bandages. Then in an apparent volte-face, she began to produce the ‘posh’ clothes of an élite, parodying the British establishment and its uniforms of class and tradition. Through-out her creative life she irreverently snatched pieces of fashion history, inspected them, dismantled them and reconstructed them, making something modern and disturbing. As a fashion historian, it amazed me how she could extract modernity and, more surprisingly, sexiness, from a Victorian crinoline or the dowdy garb of the British royal family.
My employer at the time, British Vogue, did not like Vivienne’s earliest and most creative work. Though occasionally mentioned, she was never lauded. She was a maverick: inconsistent, uncommercial, often unwearable but, most of all, anti-establishment, and that was dangerous. Before the nineties, only her ‘Pirates’ (autumn/winter 1981–82) and ‘Harris Tweed’ (autumn/winter 1987–88) collections were extensively featured by Vogue or any other mainstream British glossy magazine; both were seen as suitably romantic, British and free of polemic. Italian