The interviewer, who wore suede shoes, whipped through my portfolio like a customs officer searching for duty-free cigarettes. He didn’t seem interested in anything he found, tugging the corner of each drawing then quickly pushing it back into place. Jimmy Hill got nothing more than a cursory glance, as did Granddad and Bamburgh Castle. He seemed so unenthusiastic about my work it came as quite a surprise when he told me I’d been accepted.
The moment I arrived at art college I knew I’d made a mistake. In my first week one of the lecturers, a man called Charlie, was suspended for dancing naked around his studio and trying to stab female pupils in the bottom with a compass point. I sensed I wasn’t going to fit in. I was old, twenty-one by now, and the rest of the students were young, kids of eighteen who all dreamed of being either Vivienne Westwood or David Hockney when they grew up. As the course progressed their dress sense became more extravagant and their hair dye more colourful. Free at last from the social restrictions of their comprehensives and surrounded by like-minded, creative spirits, one by one they were coming out of the closet and declaring themselves Marc Almond fans. All I wanted was for some fucker to teach me how to draw hands properly and explain typography and print, but I’d arrived at art college thirty years too late for that. We rotated subjects every couple of weeks. All I learnt from my brief spell in Graphics was not to call the lecturer ‘Sir’. Everyone laughed when I did that. The correct form of address was ‘Les’. The Photography module was probably the most useful. They didn’t teach you anything about composition or lighting or how to take a decent picture, but they couldn’t avoid showing you how to develop and print a film. What I dreaded most was my two weeks in Fashion and I got through it by keeping my head down and making a 15-inch-high, soft-toy version of a Pathetic Shark. The worst experience turned out to be Fine Art. That did my fucking head in.
At Heaton school my Woodwork teacher, Mr Venmore, spent his spare time working in a small room at the top of the class making himself a beautiful solid ash dining table and a set of matching chairs. At art college the Fine Art lecturer, Brian Ord, spent his spare time in an almost identical room at the top of the class, sawing up tables and chairs and sticking them back together in ridiculous, silly shapes. This was sculpture, apparently.
Over a year the Foundation course sorted the wheat from the chaff. By the end of it the wankers had become hardened art students, destined to have failed pop careers and eventually work in advertising, while dismayed and disillusioned individuals like myself, who were happy with their natural hair colour and preferred Gloria Jones’s version of ‘Tainted Love’, found ourselves back at square one. My parting advice from the senior graphics lecturer, Dave, was that I should get away from this dirty old town, quit Newcastle and head for the bright lights and the big opportunities. He said I should go to Exeter. Apparently Exeter University had an illustration course where I could hone my cartooning talents and qualify to become a greetings card illustrator. If there was one thing I hated it was ‘humorous’ greetings cards. If anyone ever sent me one it went straight in the fucking bin. So I ignored Dave’s advice and decided that my next career move would be to sign on the dole again. Throughout my spell at college I’d continued to publish Viz, but my graphic design work had really started to take off. I’d had one major job to do, designing a clothing catalogue, and this meant working late at night, often all night, trying to cram in other jobs for my regular customers too, then going to college the next day feeling like shit. One morning I actually went to bed for ten minutes thinking it would make me feel a bit brighter when I got up, but it didn’t. Viz No. 6 came out just before I started college, in July 1981, and featured my new creation, Roger Mellie the Man on the Telly. I based his director Tom, the straight man, on my recollection of Something Else producer Gavin Dutton. But a far more popular character launched in the same issue was Billy Britain, a patriotic, right-wing racist who had the catchphrase, ‘What a glorious nation’. The sort of person I’d imagine subscribes to This England magazine. Initially Billy Britain was a much bigger hit with readers than Roger Mellie, but a fatal design flaw would limit his long-term potential. His face was too complicated. I just got lucky the first time I drew it, in the title frame, but subsequent attempts to reproduce the same face weren’t so good. I could only draw him from one angle and with one facial expression, which drastically limited the scope for character development. Roger Mellie, on the other hand, and Norman the Doorman who also made his debut in issue No. 6, were much better thought out. Their simple designs took into account the fact that I was, at very best, a rather mediocre cartoonist. Norman the Doorman was based on the gorillas whose job it was to uphold the ridiculous dress codes imposed by licensees in Newcastle city centre. No white socks, for example. It was also one of those strips where the name came first. You’d think of a name and it sounded so good you simply had to follow it through and come up with a cartoon to match.
Billy Britain
When issue No. 7 appeared in December 1981 it featured the first appearance of Biffa Bacon. Biffa’s name, kneecaps and elbows were undeniably inspired by the Dandy’s Bully Beef, but his character and relationship with his parents, Mutha and Fatha Bacon, were inspired by an incident I witnessed on a Metro train in Newcastle. Two young kids, aged seven or eight, had started squabbling in the aisle of a crowded train and were pushing and shoving each other. Their respective fathers were sitting on opposite sides of the carriage and you’d have expected them to intervene. But instead of reining his son in and telling him to behave, the heavily tattooed father sitting closest to me leaned forward and whispered in his son’s ear, ‘Go on, son, I’m right behind you.’ From that sprang the simple idea of a bully whose father eggs him on rather than spanking him with a slipper. In fact his parents are more violent than he is. Issue 7 also featured a significant strip by Simon called the Lager Lads. This was inspired by a series of what seemed to us unlikely TV commercials for McEwan’s lager in which three young lads went into pubs – laughing, smiling and drinking McEwan’s lager – and never once got pissed or glassed anyone. The Lager Lads was the forerunner of Sid the Sexist.
Biffa, Mutha and Fatha Bacon
With a TV appearance in the pipeline I’d boldly ordered 2000 copies of No. 6, double the previous print run, at a unit cost of just over 11p, and I stuck with 2000 for issue No. 7. By 1981 the comic was reaching cult status among the student population of Newcastle, and sales in city centre shops were taking off. Brian at the Kard Bar was ordering an initial 500 copies of each issue, on condition that he had the comic at least a week before any other shops. By now I’d talked Virgin Records into stocking Viz, and HMV followed suit not long afterwards. Volume (formerly Listen Ear), Virgin and HMV were now all ordering fifty copies on an almost weekly basis. On the one hand this meant I could now retire from hawking the comic around the pubs, but it also posed one or two logistical problems. I couldn’t drive and I had no car, so all the deliveries had to be done on foot and by bus. On at least one occasion Simon and I pressed two of my granny’s ‘Mrs Brady’ style shopping trolleys into service to deliver comics to town on the 33 bus.
Getting HMV on Northumberland Street to stock Viz was a huge boost. The manager, Keith Armstrong, approached me in the pub and asked how it was that his shop was the only record shop in town that didn’t sell Viz. Frankly I’d never asked because I didn’t think there was a cat in hell’s chance of a mainstream music store like HMV touching it. Keith immediately started stocking it, right alongside his tills for maximum exposure. This put Viz under the noses of ordinary people who went to HMV to buy their Rod Stewart and Phil Collins records, and almost inevitably Viz wasn’t to every Phil Collins fan’s taste. One miserable old cow – probably the same woman who reported me to the boss at the DHSS – complained to the HMV head office about the contents of the comic and Viz was immediately banned from the shop. But that didn’t stop Keith from selling it. He simply ignored the ban, kept on stocking it by the till, and told his staff to whip the comics out of sight if they saw anyone from head office entering the store.