Personality Profile
TAURUS AT A GLANCE
Element – Earth
Ruling Planet – Venus
Career Planet – Uranus
Love Planet – Pluto
Money Planet – Mercury
Planet of Health and Work – Venus
Planet of Home and Family Life – Sun
Planet of Spirituality – Mars
Planet of Travel, Education, Religion and Philosophy – Saturn
Colours – earth tones, green, orange, yellow
Colours that promote love, romance and social harmony – red-violet, violet
Colours that promote earning power – yellow, yellow-orange
Gems – coral, emerald
Metal – copper
Scents – bitter almond, rose, vanilla, violet
Quality – fixed (= stability)
Quality most needed for balance – flexibility
Strongest virtues – endurance, loyalty, patience, stability, a harmonious disposition
Deepest needs – comfort, material ease, wealth
Characteristics to avoid – rigidity, stubbornness, tendency to be overly possessive and materialistic
Signs of greatest overall compatibility – Virgo, Capricorn
Signs of greatest overall incompatibility – Leo, Scorpio, Aquarius
Sign most helpful to career – Aquarius
Sign most helpful for emotional support – Leo
Sign most helpful financially – Gemini
Sign best for marriage and/or partnerships – Scorpio
Sign most helpful for creative projects – Virgo
Best Sign to have fun with – Virgo
Signs most helpful in spiritual matters – Aries, Capricorn
Best day of the week – Friday
Understanding a Taurus
Taurus is the most earthy of all the Earth signs. If you understand that Earth is more than just a physical element, that it is a psychological attitude as well, you will get a better understanding of the Taurus personality.
A Taurus has all the power of action that an Aries has. But Taurus is not satisfied with action for its own sake. Their actions must be productive, practical and wealth-producing. If Taurus cannot see a practical value in an action they will not bother taking it.
Taurus’ forte lies in their power to make real their own or other people’s ideas. They are generally not very inventive but they can take another’s invention and perfect it, making it more practical and useful. The same is true for all projects. Taurus is not especially keen on starting new projects, but once they get involved they bring things to completion. Taurus carries everything through. They are finishers and will go the distance, so long as no unavoidable calamity intervenes.
Many people find Taurus too stubborn, conservative, fixed and immovable. This is understandable, because Taurus dislikes change – in the environment or in their routine. They even dislike changing their minds! On the other hand, this is their virtue. It is not good for a wheel’s axle to waver. The axle must be fixed, stable and unmovable. Taurus is the axle of society and the heavens. Without their stability and so-called stubbornness, the wheels of the world (and especially the wheels of commerce) would not turn.
Taurus loves routine. A routine, if it is good, has many virtues. It is a fixed – and, ideally, perfect – way of taking care of things. Mistakes can happen when spontaneity comes into the equation, and mistakes cause discomfort and uneasiness – something almost unacceptable to a Taurus. Meddling with Taurus’ comfort and security is a sure way to irritate and anger them.
While an Aries loves speed, a Taurus likes things slow. They are slow thinkers – but do not make the mistake of assuming they lack intelligence. On the contrary, Taurus people are very intelligent. It is just that they like to chew on ideas, to deliberate and weigh them up. Only after due deliberation is an idea accepted or a decision taken. Taurus is slow to anger – but once aroused, take care!
Finance
Taurus is very money-conscious. Wealth is more important to them than to many other signs. Wealth to a Taurus means comfort and security. Wealth means stability. Where some zodiac signs feel that they are spiritually rich if they have ideas, talents or skills, Taurus only feels wealth when they can see and touch it. Taurus’ way of thinking is, ‘What good is a talent if it has not been translated into a home, furniture, car and holidays?’
These are all reasons why Taurus excels in estate agency and agricultural industries. Usually a Taurus will end up owning land. They love to feel their connection to the Earth. Material wealth began with agriculture, the tilling of the soil. Owning a piece of land was humanity’s earliest form of wealth: Taurus still feels that primeval connection.
It is in the pursuit of wealth that Taurus develops intellectual and communication ability. Also, in this pursuit Taurus is forced to develop some flexibility. It is in the quest for wealth that they learn the practical value of the intellect and come to admire it. If it were not for the search for wealth and material things, Taurus people might not try to reach a higher intellect.
Some Taurus people are ‘born lucky’ – the type who win any gamble or speculation. This luck is due to other factors in their horoscope; it is not part of their essential nature. By nature they are not gamblers. They are hard workers and like to earn what they get. Taurus’ innate conservatism makes them abhor unnecessary risks in finance and in other areas of their lives.
Career and Public Image
Being essentially down-to-earth people, simple and uncomplicated, Taurus tends to look up to those who are original, unconventional and inventive. Taurus people like their bosses to be creative and original – since they themselves are content to perfect their superiors’ brainwaves. They admire people who have a wider social or political consciousness and they feel that someday (when they have all the comfort and security they need) they too would like to be involved in these big issues.
In business affairs Taurus can be very shrewd – and that makes them valuable to their employers. They are never lazy; they enjoy working and getting good results. Taurus does not like taking unnecessary risks and they do well in positions of authority, which makes them good managers and supervisors. Their managerial skills are reinforced by their natural talents for organization and handling details, their patience and thoroughness. As mentioned, through their connection with the earth, Taurus people also do well in farming and agriculture.
In general a Taurus will choose money and earning power over public esteem and prestige. A position that pays more – though it has less prestige – is preferred to a position with a lot of prestige but lower earnings. Many other signs do not feel this way, but a Taurus does, especially if there is nothing in his or her personal birth chart that modifies this. Taurus will pursue glory and prestige only if it can be shown that these things have a direct and immediate impact on their wallet.
Love and Relationships
In love, the Taurus-born likes to have and to hold. They are the marrying kind. They like commitment and they like the terms of