It doesn't even occur to the hopefuls that the Powerful only talk to the Powerful, that they need to get together now and then for lunches and suppers, to lend allure to the big festivals, to feed the fantasy that the world of luxury and glamour is accessible to all those with the courage to pursue an idea, to avoid any non-lucrative wars and to promote aggression between countries or companies where they feel this might bring them more power and more money, to pretend that they're happy, even though they're now hostage to their own success, to continue struggling to increase their wealth and influence, even when both those things are already vast, because the vanity of the Superclass consists in competing with itself to see who is the top of the tops.
In an ideal world, the Powerful would talk to the actors, directors, designers and writers who are now bleary-eyed with tiredness and thinking about going back to their rented rooms in distant towns, so that tomorrow they can begin again the marathon of making requests, fixing possible meetings, and being endlessly ready and available.
In the real world, the Powerful are, at this moment, locked in their rooms, checking their e-mails, complaining that these Festival parties are always the same, that their friend was wearing a bigger jewel than they were, and asking how come the yacht a competitor has just bought has a totally unique décor?
Igor has no one to talk to, nor does he want to talk. The winner stands alone.
Igor is the successful owner and president of a telephone company in Russia. A year ago, he reserved the best suite in the Martinez (which makes everyone pay up-front for at least twelve nights, regardless of how long they'll be staying); he arrived this afternoon in his private jet, was driven to the hotel, where he took a bath and then went downstairs in the hope of witnessing one particular scene.
At first, he was pestered by actresses, actors and directors, until he came up with the perfect response for them all:
‘Don't speak English, sorry. Polish.’
Or:
‘Don't speak French, sorry. Mexican.’
When someone ventured a few words in Spanish, Igor tried another ploy. He started writing down numbers in a notebook so as to look neither like a journalist (because everyone wants to meet journalists) nor a movie mogul. Beside him lay a Russian economics magazine (most people can't tell Russian from Polish or Spanish) with the photo of some boring executive on the cover.
The denizens of the bar, who pride themselves on their keen understanding of the human race, leave Igor in peace, thinking that he must be one of those millionaires who come to Cannes in search of a new girlfriend. That, at least, is the rumour doing the rounds by the time the fifth person has sat down at his table and ordered a mineral water, alleging that there are no other free seats. Igor is duly relegated to the category of ‘perfume’.
‘Perfume’ is the slang term used by actresses (or ‘starlets’ as they're called at the Festival) because, as with perfumes, it's easy enough to change brands, but one of them might just turn out to be a real find. ‘Perfumes’ are sought out during the last two days of the Festival, if the actresses in question haven't managed to pick up anything or anyone of interest in the movie industry. For the moment, then, this strange, apparently wealthy man can wait. Actresses know that it's always best to leave the Festival with a new boyfriend (whom they might, later on, be able to transform into a film producer) than to move on to the next event and go through the same old ritual - drinking, smiling (must keep smiling) and pretending that you're not looking at anyone, while your heart beats furiously, time ticks rapidly on, and there are still gala nights to which you haven't yet been invited, but to which the ‘perfumes’ have.
They know what the ‘perfumes’ are going to say because they always say the same thing, but they pretend to believe them anyway.
(a) ‘I could change your life.’
(b) ‘A lot of women would like to be in your shoes.’
(c) ‘You're young now, but what will become of you in a few years’ time. You need to think about making a longer-term investment.’
(d) ‘I'm married, but my wife …’(this opening line can have various endings: ‘… is ill’, ‘… has threatened to commit suicide if I leave her’, etc.)
(e) ‘You're a princess and deserve to be treated like one. I didn't know it until now, but I've been waiting for you. I don't believe in coincidences and I really think we ought to give this relationship a chance.’
It's always the same old spiel. The only variable is how many presents you get (preferably jewellery, which can be sold), how many invites to yacht parties, how many visiting cards you collect, how many times you have to listen to the same chat-up lines, and whether you can wangle a ticket to the Formula 1 races where you'll get to mingle with the same class of people and where your ‘big chance’ might be waiting for you.
‘Perfume’ is also the word used by young actors to refer to elderly millionairesses, all plastic and botox, but who are, at least, more intelligent than their male counterparts. They never waste any time: they, too, arrive in the final days of the Festival, knowing that money provides their only pulling power.
The male ‘perfumes’ deceive themselves: they think that the long legs and youthful faces have genuinely fallen for them and can now be manipulated at will. The female ‘perfumes’ put all their trust in the power of their diamonds.
Igor knows nothing of all this. This is his first time at the Festival. And he has just realised that, much to his surprise, no one here seems very interested in films, except the people in that bar. He has leafed through a few magazines, opened the envelope in which his company has placed the invitations to the most prestigious parties, but not one of them is for a film première. Before travelling to France, he tried to find out which films were in the running, but had great difficulty in obtaining this information. Then a friend said:
‘Forget about films. Cannes is just a fashion show.’
Fashion. Whatever can people be thinking? Do they think fashion is something that changes according to the season of the year? Did they really come from all corners of the world to show off their dresses, their jewellery and their collection of shoes? They don't understand. ‘Fashion’ is merely a way of saying: ‘I belong to your world. I'm wearing the same uniform as your army, so don't shoot.’
Ever since groups of men and women first started living together in caves, fashion has been the only language everyone can understand, even complete strangers. ‘We dress in the same way. I belong to your tribe. Let's gang up on the weaklings as a way of surviving.’
But some people believe that ‘fashion’ is everything. Every six months, they spend a fortune changing some tiny detail in order to keep up their membership of the very exclusive tribe of the rich. If they were to visit Silicon Valley, where the billionaires of the IT industry wear plastic watches and beat-up jeans, they would understand that the world has changed; everyone now seems to belong to the same social class; no one cares any more about the size of a diamond or the make of a tie or a leather briefcase. In fact, ties and leather briefcases don't even exist in that part of the world; nearby, however, is Hollywood, a relatively more powerful machine - albeit in decline - which still manages to convince the innocent to believe in haute-couture dresses, emerald necklaces and stretch limos. And since this is what still appears in all the magazines, who would dare destroy a billion-dollar industry involving advertisements, the sale of useless objects, the invention of entirely unnecessary new trends and the creation of identical face creams all bearing different labels?
How ridiculous! Igor cannot conceal his loathing for those whose decisions affect the lives of millions of honest, hardworking men and women leading dignified lives and glad to have their health, a home and the love of their family.
How perverse! Just when everything seems to be in order and as families gather round the table to have supper, the phantom of the Superclass appears, selling impossible dreams: luxury, beauty, power. And the family falls apart.
The father works overtime to be able to buy his son the latest trainers because if his