The History of the Times: The Murdoch Years. Graham Stewart

12 February to agree a deal. A 30 per cent cut in the four thousand jobs at TNL was demanded. If enough voluntary redundancies could not be agreed, compulsory ones would make up the shortfall. There would also have to be a wage freeze until October 1982. Murdoch put two of his most doughty negotiators in charge of the talks. One was John Collier. Collier had been a NATSOPA official, working for the Guardian back in the days when it still retained Manchester in its title. He had joined Murdoch’s News Group Newspapers following its purchase of the Sun, becoming general manager in 1974. He knew how Fleet Street negotiations worked. In contrast, his accomplice had not even set foot in Britain before. But Murdoch had every confidence in the ex-secretary of the Sydney Ten-pin Bowling Association, Bill O’Neill. He had started as a fifteen-year-old apprentice in the composing room of the Sydney Daily Mirror. Like Collier, he had been active in the print union although disgust at the outlook of its pro-Communist officials led him to seek out union responsibilities that were less overtly political. He was still at the Sydney Mirror when its owners, Fairfax, sold it to Murdoch. The new proprietor promptly set about reinvigorating the run-down title in a manner similar to his later strategy at the Sun. By the mid-seventies, O’Neill had switched to the management side. When, in early 1981, Murdoch asked him what he thought of the intention to buy The Times, O’Neill mumbled something about barge poles. Murdoch shot back, ‘it’s obvious you’ve been talking to the wrong people’, and told him that he should expect to be in London for only as long as it took to finalize the deal with the unions there – which he estimated at two weeks. This was one of Murdoch’s less accurate predictions.⁹¹

      In truth, the scope for trimming departments stretched far beyond what was discussed. When a thirty-year old Iowan named Bill Bryson arrived as a subeditor on The Times’s company news desk in the dying days of the Thomson ownership he was astonished by the work culture he encountered. His colleagues wandered in to the office at about 2.30 in the afternoon, proceeded to take a tea break until 5.30 p.m. after which they would ‘engage in a little light subbing for an hour or so’ before calling it a day. On top of this, they got six weeks’ holiday, three weeks’ paternity leave and a month’s sabbatical every four years. Bryson was equally taken aback by the inventive approach to filing expense claims and the casual attitude of the reporters in his section, many of whom stumbled back to the office after a lengthy liquid lunch to make ‘whispered phone calls to their brokers’. ‘What a wonderful world Fleet Street then was,’ Bryson concluded twelve years later when he wrote the episode up with only mild exaggerations for comic effect in his best-selling book on his adopted Britain, Notes from a Small Island, adding wistfully, ‘nothing that good can ever last’. Suddenly, Murdoch’s men – ‘mysterious tanned Australians in white short-sleeved shirts’ – began roaming around the building armed with clipboards and looking as if ‘they were measuring people for coffins’. Soon company news got subsumed into the business news department and Bryson found himself working nights and ‘something more closely approximating eight-hour days’.⁹²

      Despite the extent of the options for where cuts could be made, Collier and O’Neill were faced with a massive task to reach agreement with all fifty-four separate chapels in the twenty-one days between Murdoch’s deal being agreed in principle with Thomson and the 12 February deadline. Invariably brinkmanship played its part but on the final day a compromise was reached. The TNL payroll was cut by 563 job losses, a reduction of around 20 per cent. This was achieved by voluntary redundancy at a cost of around £6 million to News International. It was telling that removing a fifth of the workforce did not appreciably lower the quality of the product. Importantly, agreement was reached to print the supplements (the Times Literary, Times Educational and Times Higher Education) outside London. This probably saved the life of the loss-making TLS. But the proposed wage freeze would only last for three months, there were no compulsory redundancies and no movement from the unions towards allowing journalists direct input. ‘Double-key stroking’ would remain. Harold Evans later concluded that the negotiations were ‘an opportunity forgone’: of the 130 jobs cut from the 800-strong NATSOPA clerical chapel, 110 were actually unfilled vacancies (in itself an extraordinary statistic at a time of soaring unemployment) and the most militant union fathers kept their jobs. But the truth of the matter was that there was little prospect of the newspapers being printed had News International tried to sack the unions’ spokesmen. At about this time, Len Murray, the general secretary of the TUC, confided to Murdoch his long-held belief that the Fleet Street proprietors had got the trade unions they deserved. With just a hint of menace, Murdoch replied, ‘well, now perhaps the unions have got the proprietor they deserve’. He appeared to mean it. Asked how he would respond to any new bout of industrial action at Gray’s Inn Road, Murdoch told the press, ‘I will close the place down’.⁹³ It was an unequivocal response from the man who was being interviewed because he had just officially become The Times’s owner.

      V

      Richard Searby believed Rupert Murdoch’s desire to own The Times was deep-seated and stretched back to the splendid engraved inkwell that the paper’s owner, Lord Northcliffe, had presented to his father.⁹⁴ At Geelong Grammar, a boarding school labouring under the tag ‘the Eton of Australia’, the boys mocked the young Rupert with his father’s nickname, ‘Lord Southcliffe’. In fact it was his first name, Keith, that Rupert shared with his father.

      The friendship between Northcliffe and Keith Murdoch had been forged during the First World War. In 1915 while employed by one of the news agencies, Keith Murdoch had been sent out to cover the Dardanelles campaign where Australian and New Zealand (Anzac) soldiers were suffering heavy casualties. He quickly surmised that the senior command was incompetent and that heroic Anzac troops were being let down by their British counterparts. In fact, he was not on the front line and much of his information came from a dissatisfied reporter from the London Daily Telegraph. But if his sources were weak his readership was focused. His report landed on the desk of the Australian Prime Minister and, on reaching London, Keith Murdoch went to The Times with his account. Northcliffe, the paper’s editorially interfering proprietor, read it and told the driven Australian journalist to pass it to the Prime Minister. Asquith promptly circulated it to his Cabinet.

      The commanding officer, General Sir Ian Hamilton, blamed his subsequent removal on Murdoch’s coloured account. The Anzacs’ withdrawal from the campaign also came to be seen as stemming from what had been written. Keith Murdoch’s version would eventually be summarized by his admiring son: ‘it may not have been fair, but it changed history’.⁹⁵ In the year the son bought The Times, he co-financed a film, Gallipoli, starring Mel Gibson, in which effete British commanders casually sacrificed the lives of courageous anti-Establishment Australians. Given a choice between truth and legend, the son continued to promote the legend.

      From the moment of Keith Murdoch’s Dardanelles scoop, he had the attention and support of Lord Northcliffe. The owner of The Times became a mentor for the motivated Australian, inspiring him and including him in his influential social circle. And Murdoch learned a good deal from the man who had done so much to create the mass-appeal ‘new journalism’, launching new titles and rejuvenating old ones like The Times. When Murdoch struck out on his own, taking up the editorship of Australia’s Melbourne Herald, Northcliffe even went over there to sing his praises. The Herald’s directors soon had cause to join in: circulation rose dramatically and its editor joined its management board, buying other papers and a new medium of enormous potential – a radio station. Growth would be fuelled by acquisition, creating a business empire in a country in which the print media was entirely localized. It was also a route to making enemies who believed Keith (from 1933, Sir Keith) Murdoch’s expansionist strategy not only gave the Herald and Weekly Times Group too much financial clout but also made its managing director a kingmaker in Australian politics as well. The Herald Group’s competitors were especially dismayed when with the outbreak of the Second World War he was appointed Australia’s director-general