Brian had now filled every spot in his blues band except that of drummer. It was the vital ingredient for any kind of ‘beat’ music, marking out the serious from the strum-along amateur. Drummers tended to be slightly older men with daytime jobs well paid enough for them to afford the £60 which a new professional kit could cost. Even mediocre players were as sought after as plumbers during burst pipe season and could take their pick from among the best Trad or rock ’n’ roll bands. Although Soho had a whole street of drummers for hire (Archer Street, where pro and semi-pro musicians congregated seeking work), none was likely to be tempted by a gaggle of young blues apostles without money, management or prospects. The Bricklayers Arms auditions did produce one promising candidate in Mick Avory, who sat in with the line-up a couple of times and seemed to fit in well enough. But he could see no future in playing behind this other Mick, and refused to commit himself permanently.
There was also the question of what to name the band. Brian, whose prerogative it was, had endlessly agonised about it, rejecting all suggestions from Mick and Keith while thinking of nothing suitable himself. The problem was only resolved when he decided to advertise for gigs in Jazz News and had to come up with a name while dictating the small ad over the telephone. His impromptu choice of ‘the Rolling Stones’ was a further debt to Muddy Waters – not only Waters’s 1950 song ‘Rollin’ Stone’ but a lesser-known EP track, ‘Mannish Boy’, which includes the line ‘Oh, I’m a rollin’ stone.’
To British ears it was an odd choice, less evocative of a blues master’s raunchy potted autobiography than of the sententious proverb recommending stagnation over adventure: ‘A rolling stone gathers no moss.’ Mick, Keith, Stu and Dick all protested that it made them sound halfway between a classical string quartet and an Irish show band, but the die was cast – and, after all, it was Brian’s group.
Their big break was the end result of a rather brutal slap in the face for Mick. Alexis Korner’s success at the Marquee Club had by now not only galvanised Soho but come to the notice of the British Broadcasting Corporation in Portland Place, three-quarters of a mile to the north. As a result, completing Korner’s sense of vindication, Blues Incorporated were offered a live appearance on BBC radio’s Thursday night Jazz Club programme on 12 July. It was an opportunity not to be missed, even though it clashed with the band’s regular weekly show at the Marquee. So as not to disappoint their club audience, Long John Baldry, the Ealing Club’s queenly blond giant, was lined up to deputise for them.
For this hugely important exposure on national radio, Korner did not want Mick to be his band’s sole vocalist but to perform in alternation with Art Wood, elder brother of the still-unknown schoolboy Ronnie. However, the parsimonious BBC would not pay for two singers on top of five instrumentalists. So Korner, figuring that Mick’s appeal was more visual than vocal, and thus of doubtful impact on radio, decided to drop him in favour of Art Wood. (In the end Art did not appear either, and the vocals were left to Cyril Davis.)
As a consolation prize for Mick, Korner arranged that the band in which he’d been moonlighting should play their first-ever gig on the same night as the broadcast, filling the Marquee’s intermission spot between Long John Baldry’s sets for a £20 fee. They even received a mention in Jazz News’s preview section, on equal terms with all Soho’s most illustrious jazz names, Chris Barber, Ken Colyer and the like.
By rights, the paper should have sought details from the loquacious and articulate Brian, but instead, because of the Korner connection, it contacted Mick. Consequently, he rather than Brian seemed like the leader of the band as he listed its personnel and showed a twinge of unease lest its new name should offend the Marquee’s purist blues audience. Brian, for some reason, had decided to revert to his slide-guitar alter ego for the occasion, so was not even identified: ‘Mick Jagger, R&B vocalist, is taking a rhythm and blues group into the Marquee tomorrow night while Blues Inc. is doing its Jazz Club gig. Called “The Rolling Stones” [“I hope they don’t think we’re a rock ’n’ roll outfit,” said Mick], the line-up is: Jagger (vocals), Keith Richards, Elmo Lewis (guitars), Dick Taylor (bass), “Stu” (piano) and Mick Avory (drums).’
So that night of 12 July 1962, under the pink-and-white canvas awning of the Marquee stage, Mick sang with the Rolling Stones for the very first time. To set off his cord trousers, he wore a horizontally striped matelot jersey, common enough among young men in the South of France but in London chiefly identified with girls or sexually ambiguous ‘chorus boys’ in West End musicals. As blues-singing attire, it was as daring as the white frilly dress he would select for an open-air show at the other end of Oxford Street seven years later.
The hour-long set consisted mostly of irreproachable blues and R&B standards by Jimmy Reed, Elmore James and Billy Boy Arnold, with the odd Chuck Berry like ‘Down the Road Apiece’ and ‘Back in the USA’ (‘New York, Los Angeles, oh, how I yearn for you . . .’). As Mick Avory did not, after all, play drums that night, the sound had considerably less attack than usual. Even so, many hard-core blues Marqueesards could not dissociate the word stones from rock; the applause was muted and at times almost drowned by whistles and boos.
Among the crowd that night was Charlie Watts, the drummer who occasionally played for Blues Incorporated but more regularly for Blues by Six, the band that was supposed to have given the Rolling Stones both a lead guitarist and a vocalist. Charlie was the epitome of the superior drummer class, immaculately dressed and barbered, with the almost tragically serious face of a latter-day Buster Keaton. True to form, he showed no outward emotion as the stripe-jerseyed figure onstage blew the ‘harp’ passages in Jimmy Reed’s ‘Bright Lights, Big City’ as if it were an erotic rite rather than a religious one. But, as he would recall, the highly esteemed blues and jazz musicians of his acquaintanceship all suddenly seemed like ‘eccentric old men’ compared with Mick.
Afterwards, collecting their £4 apiece (enough in these days to buy three LPs, dinner for two at an Angus Steakhouse or a pair of boots from the modish Regent Shoe store), Brian, Mick, Keith, Dick and Stu felt they had connected with the Marquee crowd at least enough to be offered further regular work there. But Harold Pendleton still considered them to be infected with rock ’n’ roll virus, if not in their repertoire then in the energy of their sound and the body language and flying hair of their front man. He would use them only as an interval band and with the worst possible grace, muttering that they were ‘bloody rockers’ and their R&B idols were ‘rubbish’.
Brian’s adverts in Jazz News and ceaseless touting for work brought a few gigs at other Soho clubs in transition from jazz to blues: the Piccadilly, Ken Colyer’s Studio 51 and the Flamingo in Wardour Street – the latter attracting a mainly black clientele, made up of West Indian immigrants and American servicemen. Here, it took real nerve for a white teenager to walk in and buy a drink, let alone get onstage and sing a Muddy Waters song, especially the way Mick did it.
Whereas Little Boy Blue and the Blue Boys used to shrink away from gigs, the Rolling Stones under Brian were positive gluttons for work. When Soho could not provide enough, they lit out for the suburbs once again, travelling in an old van that belonged to Ian Stewart – and trimming their name of its g to make the roll sound smoother. Following Ealing’s example, quiet Thames-side boroughs like Twickenham and Sutton also now had thriving blues clubs, in local church halls or bucolic pubs whose loudest sound had once been ducks on the river. In places where no club yet existed, the band would create their own ad hoc one, renting the hall or pub back room for a Saturday or Sunday night, putting up posters and handing out flyers: ‘Rhythm ’n’ blues with the Rollin’ Stones, four shillings [20p]’.
At this stage, Mick’s organisational talents were not much to the fore: Stu acted as driver and roadie and Brian was the self-appointed leader and manager (in which capacities he would secretly negotiate an extra payment from promoters