30 Don’t touch a cliché with a ten-foot pole
Part Four: How to be an insider in any crowd
What are they all talking about?
39 Learn a little Gobbledygook
Part Five: Why, we’re just alike!
We’re like peas in a pod
48 Anatomically correct empathizers
Part Six: The power of praise, the folly of flattery
Praise reappraised
Part Seven: Direct dial their hearts
How to be a hit in another show
66 Constantly changing outgoing message
Part Eight: How to work a party like a politician works a room
The politician’s six-point party checklist