The Checkout Girl. Tazeen Ahmad

a year ago. I’m certainly seeing it at the till as customers come to me, their trolleys laden with an entire shop from this range. An analyst quoted in the news says, ‘Sainsbury’s appears to be gauging the mood of UK consumers extremely well…It’s capitalising on its perceived offering of quality products, combining aggressive pricing promotions in the hope of capturing consumers’ desires to “feel good” in the face of an economic downturn while reducing expenditure.’ But he had a bleak warning too; with a vulnerable UK economy, the store was left more exposed than Tesco, which has an international portfolio.