Born in 1934, making him only seven years Paul McCartney’s senior, though he always seemed much older, Brian Epstein was expelled from his first secondary school aged 10, then passed through five more schools before 16, when he told his parents he wanted to be a dress designer. Although frank with his parents and friends about his sexuality, Brian was necessarily guarded with strangers, at a time when homosexuality was illegal in Britain, and sex caused him problems. He was ‘very mixed up’, as his mother said. ‘He wasn’t at all happy with it; his love affairs were disastrous.’ In appearance, Brian possessed a soft, bashful face, with gappy teeth, a weak chin and a childhood squint that manifested itself when he felt under pressure. He dressed immaculately, his hair carefully styled, and affected an upper-class accent with a penchant for ornate and pompous expressions. Brian liked to think of himself as artistic. He enjoyed classical music and the theatre, giving the impression all in all of being a rather precious young man. ‘I thought he was a popinjay. Narcissistic,’ comments the family lawyer E. Rex Makin, who found himself called upon professionally when Brian’s sex life got him into trouble.
After the ordeal of school, it was Brian’s further misfortune to be called up for National Service, a duty Paul McCartney narrowly avoided when conscription ended in Britain in 1960. Brian was soon ejected from the military, classified ‘emotionally and mentally unfit’. Next he attempted to become an actor, studying at the Royal Academy of Dramatic Art (RADA) in London, but he didn’t do well here either. During his sojourn in the capital, Brian was arrested for importuning a policeman. Having quit RADA, he was blackmailed by another homosexual pick-up in Liverpool. Brian had developed a taste for rough trade. Makin recalls:
Brian came to me one day … in great distress with a black eye and a broken this, that and the other. He’d picked up a lad at the Pier Head and he’d taken him to Sefton Park, where the customer, put it like that, turned rough on him and he handed over his wallet and didn’t know what to do. I said, “The first thing you have to do is to tell your father. If you won’t do it, I’ll do it for you.” And I did it, and we went to the police [who arrested and charged the blackmailer]. He was convicted and got a jail sentence.
Brian stayed in Liverpool after this episode, helping to manage the family businesses. For years there had been an annex to the original furniture store on Walton Road selling sheet music, records and pianos. This was North End Music Stores (NEMS), suppliers of the McCartneys’ piano. During the consumer boom of the late 1950s, the Epsteins opened additional branches of NEMS, selling electrical goods and records. Brian managed these stores, and in doing so employed people who become significant in the Beatles’ story. He hired Peter Brown for one, a former sales assistant at Lewis’s, the biggest department store in Liverpool; also a young man named Alistair Taylor as his personal assistant. Both went on to work for the Beatles.
Mr Brian, as Brian Epstein liked to be known to his staff, invested a great deal of energy in the record division of NEMS, creating elaborate window displays in the Whitechapel shop to promote new releases, adopting a policy of ordering any record any customer requested. He prided himself on being attuned to the tastes of the public, but claims in his autobiography to have been ignorant of the existence of the Beatles until a young man named Raymond Jones walked into his shop asking for ‘My Bonnie’. It has since become clear that Brian almost certainly knew who the Beatles were by this stage, and may well have seen them in NEMS, which they frequented to listen to new releases and chat up the shop girls. The truth may be that Brian had been watching the Beatles from afar, with a glad eye, before he summoned the courage to meet them.
In any event, Epstein placed an order for ‘My Bonnie’ for Jones. When a girl came in asking for the same record, he ordered 200 more, and it was as this point he decided to meet the band. Bill Harry informed him, if he didn’t already know, that the Beatles were to be seen five minutes’ walk away in Mathew Street, playing lunchtime sessions at the Cavern. Fearing he would be out of place in a cellar full of teenagers ‘talking teenage talk’, Brian went over the road with his assistant Alistair Taylor. The Beatles were performing when the two men descended the stairs to the Cavern, on 9 November 1961, the boys acting the goat on stage between bursts of energetic rock ’n’ roll. The Cavern MC, Bob Wooler – ‘Hello, Cavern dwellers, and welcome to the best of cellars’ – promptly announced that Mr Epstein was in the room, as if that was a big deal, and all eyes turned to the gentleman at the entrance. Brian was only 27, but must have appeared middle-aged to the denizens of the Cavern, though many were likewise in their twenties. It was the way Brian dressed, carried himself and spoke. ‘He could speak English, which none of us could,’ comments Tony ‘Measles’ Bramwell with hyperbole. ‘Brian had been elocuted [sic].’
George Harrison asked what brought Mr Brian down to see them. Epstein asked in reply about their song, ‘My Bonnie’, and they proceeded to banter back and forth. ‘They were extremely amusing and in a rough “take it or leave it way” very attractive,’ Epstein later wrote, giving the clear impression of a flirtation. ‘I will never know what made me say to this eccentric group of boys that I thought a further meeting might be helpful to them and me.’ Still, a meeting was scheduled at his office, which was over the NEMS shop, for 3 December. The Beatles approached the date with a mixture of hope and scepticism. After all, what could the manager of an electrical shop do for them in show business? At least they’d been to Germany, played on stage and cut a record. Brian hadn’t done much except get kicked out of the army and RADA. He only had his current job because Daddy owned the store.
When the appointment came, Paul couldn’t even be bothered to be punctual, which was out of character, though it wouldn’t be the last time he would keep Brian waiting. Brian asked George to telephone Forthlin Road and ask what had happened to young McCartney. ‘Paul’s just got up and he is having a bath,’ Harrison reported.
‘This is disgraceful!’ fulminated Epstein, who took himself far too seriously. ‘He’s very late.’
‘And very clean,’ quipped George, who though not academically bright possessed a lively wit.
When Paul finally showed up they adjourned to a milk bar to talk business. Brian asked the boys if they’d considered professional management. They talked about how this might work and agreed to meet again. In the meantime, Epstein asked around town about the group. He consulted Allan Williams, who was so bitter about the way the band had treated him that he’d banned the boys from the Jacaranda. He advised Epstein not to touch the Beatles with a barge pole. ‘Then I clarified it. I said, “Look, they are good musicians. But believe me they’ll walk all over you once they’ve used you.”’ Not put off, Epstein went to see Rex Makin, asking his lawyer to draw up an ‘unbreakable’ contract for himself and the Beatles. ‘I told him there was no such thing,’ said Makin, who thought Brian’s latest brainwave stupid. So Brian went to another lawyer and duly presented the four Beatles – that is John, Paul, George and Pete Best – with a contract that bound them to him for five years, during which time Brian would have a hand in every part of their act, taking up to 25 per cent of their gross earnings in commission. It was a key decision. Paul was hesitant, weighing up the pros and cons. Then he said he hoped the Beatles would make it. ‘But I’ll tell you now, Mr Epstein, I’m going to be a star anyway.’
* Ruth Lallemann wasn’t.
EMI
The boys put their names to Brian Epstein’s contract in January 1961, Paul’s bold signature countersigned by his dad because he was still under 21. Epstein himself didn’t get around to signing until October, but they had an agreement, one of the stated aims of which was to get the band a recording contract. The Beatles were in fact already under contract to Polydor in Germany, but Brian was determined to get them out of that deal and sign them instead to a major British company. Naturally, he went first to EMI.
‘The greatest recording organisation in the world’, as it liked to be known, Electrical Musical Industries (EMI) had been created in 1931 following the merger of the Gramophone Company and its rival,