Consuming Passions: Leisure and Pleasure in Victorian Britain. Judith Flanders. Читать онлайн. Newlib. NEWLIB.NET

Автор: Judith Flanders
Издательство: HarperCollins
Серия:
Жанр произведения: Историческая литература
Год издания: 0
isbn: 9780007347629
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no one had thought of such things before—shopping as entertainment had, as we have seen, a 200-year history—it was that no one had pushed them to such extremes. On the opening day, all the customers were given calendars and notebooks listing the 130 departments and emblazoned with the slogan, ‘WHY NOT SPEND THE DAY AT SELFRIDGES?’122 After Louis Blériot became the first person to fly the English Channel in a ‘heavier-than-air machine’, Selfridge rushed to buy the aircraft, and the day after the flight it was already on display in the store. More than 150,000 people came to see it over the next four days. He held an exhibition of the paintings that were not accepted for the Royal Academy summer show. Soon the shop had a playroom for children, decorated to look like the seaside, with real sand, a pond and a small roller coaster, and the Palm Court had a Punch and Judy show every afternoon. There was a pet shop, a rifle range, a putting green, a skating rink. But, most importantly, Selfridge knew how to convey this information to the general public: through the newspapers.