Подрывные инновации. Как выйти на новых потребителей за счет упрощения и удешевления продукта. Скотт Энтони. Читать онлайн. Newlib. NEWLIB.NET

Автор: Скотт Энтони
Издательство: Альпина Диджитал
Серия:
Жанр произведения: О бизнесе популярно
Год издания: 2008
isbn: 978-5-9614-0914-7
Скачать книгу
его рост. – М.: Альпина Паблишер, 2015.

      4

      Кристенсен К., Энтони С., Рот Э. Что дальше? Теория инноваций как инструмент предсказания отраслевых изменений. – М.: Альпина Паблишер, 2017.

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