It remains a mystery why the client was not happy with that effort.
The same can’t be said about Viktoria!
Contact Zoo Versus Video Studio. How Raccoon Helped Small Business Became World-famous?
And the latest episode: I helped my colleagues seed a story about a contact zoo being at law with a video studio. The point is that in the process of filming a video ad, another raccoon allegedly stripped a bra off the starlet and fell into a shock, refusing food and further engagement. This exasperated the zoo manager who decided to sue the studio.
After I sent a press release, I first had a call from Russia 1 TV channel, the Call Center program, which was later rewarded for “finding” a cool storyline. This call was followed by two others. A day later, we had an international fallout:
“Russian zoo sues advertising firm for ‘traumatizing’ rented raccoon in erotic photo shoot.”
“This Raccoon Is Extremely Uncomfortable with Being Featured in A Naked Video Ad”
http://collegecandy.com/2017/03/17/thomas-raccoon-naked-ad-art-msk-animals-arent-toys-zoo-details/
“Traumatized Russian Raccoon in Erotic Video Scandal”!
http://www.iflscience.com/plants-and-animals/traumatized-russian-raccoon-in-erotic-video-scandal/
“Russian zoo sues ad agency for using raccoon in ‘erotic’ shoot.”
https://www.rt.com/viral/381057-raccoon-scandal-video-shoot/
http://www.euronews.com/2017/03/16/moscow-zoo-sues-after-nude-raccoon-photoshoot
My friends from the art-msk.ru video studio visited by 100 users a day, on average, recorded a sharp surge: they had 1,000 visits first, then 6,000, then 15,000, and then their meters stopped counting, baffled by mounting figures.
This was not the end of the story, though. The video studio filed a counter lawsuit against the zoo because their “profligate” raccoon mangled the actress’ lingerie. That news was not such an astounding success, even though it featured in about 10 national periodicals.
It did not even occur to the readership of BuzzFeed this was just a PR stunt:
Google using the “raccoon art-msk.ru” request
How did my friends from the video studio and their friends from the contact zoo benefit from that action, besides promoting their web sites and global publicity? Plenty of fun and, hopefully, new clients, though this was not their top priority, I believe. All for the sake of the case and victory! I like the happy eyes of clients who look as if they just experienced an orgasm, while these were “just” publications.
Who’s So Cocky There?
Let’s meet each other!
Philosopher-Sociologist-Journalist-PR man
My name is Roman Maslennikov, I am director of the PR agency Prostor PR & Consulting2. I have degrees in sociology and philosophy, but my primary vocation is journalism – I made some income as a journalist while at school when I wrote an article about the night spots in my home city, Tver. The editorial office long refused to accept the article, claiming it was advertising. I told them: “If this were advertising, I’d praise all the bars, clubs, and restaurants or bash them, showing their pros and cons.” I essentially promoted the night lifestyle without being aware of it. They paid me 50 rubles ($5 in 1998) for the article.
I’m a Boredom Fighter. Are You?
I’ve been engaged in PR since 2002 (organization of parties in night clubs and DJ booking). Since 2004, I’ve promoted one small translation agency in Moscow. We are still collaborating, and now this company is among the top-5 leaders of its industry. Since 2006, I’ve been running my own PR agency. For six years, I was doing what I call “classic PR”, organizing press conferences, press tours, and getting limelight for my clients in leading business periodicals like Forbes, Dengi, Vedomosti and others. One day, I realized I was bored and thought of leaving PR for good. But then a client came my way, who wanted something special, something off the charts, some non-trivial PR campaign.
I did not know what I was being drawn into, but I agreed to give it a try.
Normally, my clients are startups in different fields of business. The first client of this sort was a representative office of the investment firm Botanoo in Russia. They traded in carbon credits. I still don’t fully understand what carbon credits are, but we attracted a long line of people to their doors in central Moscow.
Then I was ordered a sensational opening by Moscow’s most expensive bath house in Moscow, Tazik Club. We came up with a crash of five limos, with their logo painted on all of the sideboards.
Despite a major holiday, plane crash, and saturated political agenda, our news ranked sixth in the top-10 daily news, according to the YandexNews search engine2.
Then we “kidnapped” a model who wanted to win renown.
Three days later she was a recognizable personality.
When our fourth resounding promo event was a success, I realized I had groped for an efficient technology.
We did an excellent job promoting a new coupon site for two days, selling indulgences at a discount. The stunt lasted until doomsday by the Maya calendar3.
Their