● Current Specials – temporary travel deals.
● A page for our customers – Maybe specials just for them?
● A travel blog – Our own travel experiences, travel industry news, and so on.
Notice how every destination or every supplier isn't listed here and some notes to myself are added about what the pages might consist of, even if I'm not sure at this point if I can have what I want.
When you can't think of any other pages for your site, stop and make the first draft of your site map. The best way to think of this map is to picture something we're all familiar with on websites: the navigation menu. A site map, in the end, is the plan for the main menu of your website. It can also get more involved by showing links you want to make directly between pages, but for your purposes here keep things simple.
Speaking of simple, your site map does not need to be anything elaborate. You can hand draw it on a piece of paper or your tablet. Since I'm not much at drawing and you'd never be able to read my writing, I use a presentation program to create my site map such as PowerPoint (Windows) or Keynote (Mac). It can be easier to use than a graphics program or a word processor, but if you're a whiz with Word or some other program, by all means use them.
In Figure 2.1 you can see the site map I created. The top row of boxes shows the visible menu items, and the boxes below them would drop down as visitors mouseover the respective top-level menu item. There's no need to show every possible box, so the arrows indicate more menu items below.
Now, keep in mind that this is a plan for the web pages that visitors will see, but as you learned in the previous lesson, what they see is not the same as how it might be organized in a content management system (CMS) such as WordPress.
Of course, you could build the exact structure shown in my site plan using WordPress pages. But remember that example about testimonials? If you just create a single WordPress page and keep adding testimonials to it, you can't do anything more with the individual testimonials. You can't reuse them in any way. But if you enter each one as a post in WordPress, the sky's the limit. Now go back and review the site map from the standpoint of what should be a WordPress page and what should be a post.
Clearly, testimonials need to be entered as individual posts and categorized as testimonials. So what you would have on your site map or menu is a WordPress category and not a page.
It's actually the same thinking that led to the first draft of the site map showing suppliers and destinations as subpages. You could put all the suppliers on a single page, but not only might that make for a large page (not friendly for visitors), it also wouldn't be as flexible, such as having a link to a specific supplier. So, suppliers were broken down into their smallest possible chunks – same as with the vacation destinations. Now that you know a bit about how WordPress works, you can specify how the content should be entered using WordPress structures that make your organizing even more efficient.
Another way to think of this process is to look at content and ask if it can be used in multiple ways throughout the site. If it can be or even if you think it might be in the future, it's better to enter the content as a post.
If the content is one of a kind (there won't be different versions of it) as in the case of About Us, that content should be entered as a WordPress page.
And finally there's another important consideration: Don't be stingy with page or post creation. You can have an unlimited number of WordPress pages or posts. In fact, the more you can break down your content into individual web pages, the better. For the contact page, for example, you can mention your two locations, but then link to a separate page with details about each (photos, staff greetings, map, and so on).
Based on these parameters, now go back and redo the site map. The top row of thick-bordered boxes is what would be visible on the navigation bar of the site; the boxes underneath would drop down from their respective top-level items. Items with gray backgrounds will be categories that display a list of posts, whereas the items with a white background are WordPress Pages. A dashed border indicates a child or sub-page in WordPress. Figure 2.2 shows the finished product.
I say finished product, but this site map isn't written in stone. First, you're likely going to think of new content as the site progresses, such as a category for staff picks or a resource page for links to useful websites. Second, you may decide to rearrange the order of items on the map.
As you'll see throughout the book, changing how content is organized is easy with WordPress, but the more you can develop a good, clear plan early, the less likely or the smaller the changes will be in the future.
How to Organize Posts
While creating the site map, you saw how much of the content for the travel site is better as posts rather than WordPress pages. And because posts are organized by categories, the way those categories are set up is another important aspect of planning your WordPress site.
The site map contained numerous category menu items, but exactly how those categories are set up in WordPress remains to be decided. Take the Vacation Packages posts, for example. They could be set up as a main or parent category, as they're called in WordPress, with a set of child categories, one for each destination (Aruba Packages, Bermuda Packages, and so on). Or each destination could be a parent category, with children such as Aruba Packages, Aruba Testimonials, Aruba News, and so on.
A third approach involves the use of tags, another tool in WordPress for grouping posts (such as the index of a book, while categories are the table of contents). By creating a tag for each of your destinations, you can filter categories by that tag. For example, if you have a category called Vacation Packages, you can get a menu item of Aruba Packages by creating a link to Packages and filtering with the Aruba tag. (Don't worry about the details of this; it is covered in detail in Lesson 20, “Managing Post Categories and Tags.”)
Table 2.1 shows how these three approaches play out (parent categories in bold, child categories in regular text, tags in italics).
Table 2.1 Three Approaches to Categorizing
At first glance, it might look as if the Subject approach is nicely geared toward what your visitors are most interested in: destinations and their favorite vacation suppliers. But what about flexibility of grouping posts?
Now go back to the example of testimonials for a moment. If you choose the Subject approach, it wouldn't be easy to have a single testimonials page displaying all testimonials at one time. You'd need to figure out some way to gather together the various testimonials categories rather than lettingWordPress's parent-child category structure do the work for you. You would have the same problem if you want to have a random testimonial from the list of all testimonials appear on the site's sidebar; unless they're all under one parent category, there'd be some customization work needed.
With the Type approach, however, not only can you easily have an “all testimonials” page by simply displaying the Testimonials category, you also can link the Sun Worship Holidays testimonials category to the Sun Worship Holidays page. Like the Subject approach, though, it does mean creating a lot of child categories. However, the way categories appear on the posts admin screen makes it much easier for you or your staff to be sure you're accurately placing a post in all the right spots.
The Tag Filtering approach is even more flexible, but it does take a bit more work when entering a new post or creating a menu item. You'll need to remember to use the WordPress tag system, not just categories, and how to create special URLs that filter a category using tags. And don't let