Creating global brand, 2 part. Leadership research institute. Maikl Sosnin

ing global brand

      2

      Maikl Sosnin

      © Maikl Sosnin, 2017

      ISBN 978-5-4483-6051-0

      Created with intellectual publishing system Ridero

      Location

      Usually I start telling about location in the middle and this is only second part of the book, so must be good reason to change tradition.

      Any information structuring – the most serious practice for any manager of any rank, said one my professors in Oxford.

      Let’s say – I must issue one point of information a week, a book, an essay, blog article, interview in audio \ video formats – well, any.

      When we will speak about location, we will speak in reality about how to unite all locations of your company.

      By word unite I mean any way of communication that everybody accept – formally accept and formally agree with the source and with the person.

      And when you do writing you do it for three reasons: unite your people, make world know about your product, make personal promoting.

      Well… location.

      How many countries do world has today – the answer for this simple stupid question from elementary school will make your business global.

      I remember when I for the first time realized how much leadership has in common with any religion of the modern world!

      Sorry for such sentence in such book, but I like this example so and so much, do not be afraid when you also see this.

      What I mean by telling this very strange thing in a serious book about international business and international finance?

      Well, suddenly I realized that I do not want to know how many countries there are in the modern world… who are they?