Методики анализа имиджей организаций и стран. Андрей Владимирович Мозолин

О.А. Стереотип и “имидж” в буржуазной пропаганде. // Вопросы философии. – № 6 . – 1980. с. – 91 – 96.

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      Речь идет о ряде исследований, проведенных в рамках проблемной группы по изучению массовых коммуникаций (кафедра теории и истории социологии УрГУ, руководитель группы А.В.Мозолин).

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      Пример по статье Шалака В.И. Контент-анализ. История метода, www.vaal_project.ru

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      Более подробно см. Контент-анализ как метод сбора социологической информации. Методическая разработка для студентов. Типолаборатория УрГУ, Екатеринбург, 1992.

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