Практический курс продуктового маркетинга. Технология создания хита продаж. Сергей Каракозов

id="note1">

      1

      Специалиста, который управляет продуктом или продуктовыми линейками, независимо от пола и возраста, я буду называть продуктологом или продактом.

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