Сила сообществ. Как создавать живые комьюнити для бизнеса и не только. Дарья Сталь

можно найти в отчете Community Carrers and Compensation 2020: https://communityroundtable.com/wp-content/uploads/woocommerce_uploads/2019/12/CCC2020_IndividualLicense.pdf.

      5

      https://vector.education/course/11.

      6

      https://grany-center.org/uploads/files/putevoditel-po-rabote-s-soobshchestvami.pdf.

      7

      Что такое комьюнити-менеджмент: интервью с Федором Скуратовым.

      https://texterra.ru/blog/chto-takoe-komyuniti-meneclzhment-intervyu-s-feclorom-skuratovym.html.

      8

      Алан Фиске – антрополог, почетный профессор Университета Калифорнии в Лос-Анджелесе, признанный специалист и исследователь социального поведения человека.

      9

      Источник: Модели взаимоотношений и сообщества, https://nauiab.pro/biog/how-we-reiate.

      10

      Теория социального проникновения (SPT, от англ. Social penetration theory) сформулирована психологами И. Альтманом и Д. Тейлором в 1973 г. Источник: https://en.wikipedia.org/wiki/Social_penetration_theory.

      11

      https://incrussia.ru/understand/co-op-black/.

      12

      https://www.feverbee.com/different-types-of-communities/.

      13

      Jono Bacon. People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Hardcover.

      14

      https://naulab.pro/blog/how-we-relate.

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