How the Future Works. Brian Elliott. Читать онлайн. Newlib. NEWLIB.NET

Автор: Brian Elliott
Издательство: John Wiley & Sons Limited
Серия:
Жанр произведения: Экономика
Год издания: 0
isbn: 9781119871576
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which, as is now well-known, has a positive impact on results. There are numerous studies that support this, including one done by Boston Consulting Group in 2017 that linked diversity and profitability: Companies with above-average diversity among their executive teams saw EBIT (Earnings Before Interest and Taxes) margins that were 9 percentage points higher than those who were below average. Even more striking, those same companies reported innovation revenue that was 19 percentage points higher than that of companies with below-average leadership diversity—45% of total revenue versus just 26%.13 Diverse companies also tend to grow faster, be more innovative and adaptable, have higher cash flow, and even be better at building leaders.14

      Future Forum research shows that large majorities of Black, Hispanic, and Asian respondents in the US all want flexible work—which means it can have a positive impact on recruiting and retention among these groups. The same is true for women, and we have already talked about some of the benefits to working moms and other caregivers who are disproportionately female. Flexible work can also offer a better experience to groups that have been historically discriminated against. For example, Black employees who work remotely have a higher sense of belonging than those who work in the office.16 There are likely a variety of reasons for this. As Stanford professor, Brian Lowery, explains, office-centric work can perpetuate outsider status: “Black employees can experience stress associated with working in a predominantly white workplace, which contributes to a lower sense of belonging. Importantly, it might not be work activities per se driving these effects, but all of the big and small social interactions that make up much of our work days.”17

      Finally, it's worth noting the impact flexible work can have on your bottom line. Retaining employees saves companies money. Increasing productivity makes companies more money. Decreasing the need for costly expenditures on things like office buildings in expensive urban centers and travel to and from different client and company locales frees up resources that can be put to better use elsewhere—on those things that will drive the outcomes you want. Think of it this way: Would you rather invest money in the seats your employees occupy or in the things that will enable those employees to do their best work, no matter where they sit?

      Given all the potential benefits to flexible work, one has to ask: Why isn't everyone doing this?

      At a Glance: The Benefits of Flexible Work

      Flexible work helps companies win the battle for talent, engage employees, and build better results by having a proven positive impact in the areas of:

Recruiting Innovation
Retention Customer Engagement
Productivity Diversity
Creativity Your Bottom Line

      Another answer is that flexible work models haven't always been successful. While the pandemic accelerated the need for and the adoption of flexible work options, various versions of it existed long before. Pre-pandemic there were a number of high-profile companies that tried it, only to reverse course when a new CEO came on board or they didn't see the results they were looking for. But many of those early attempts failed before new technologies changed the landscape of what's possible. The availability of broadband connection, SaaS tools, and the consumerization of IT have made things possible that simply weren't before, and the pandemic sped up advancements even further.

       The What: Too many people don't fully understand what flexible work could or should mean for them, particularly the crucial importance of schedule flexibility.

       The How: Too many people don't understand how to execute it successfully.

      This book is going to show you how to do both.…

      As noted above, there are different versions of flexible work, and different companies have given different names to their flexible work strategies, as you'll see throughout this book. But there is a version of flexible work that we advocate based on our research and experience: Digital-First. It is the backbone of flexible work, and you need to adopt a Digital-First approach in order for flexible work to really work.

      What do we mean by Digital-First? Let's start by defining what it isn't:

       Digital-First is not the office-centric way of the past.

       Digital-First is not just about location flexibility.

       Digital-First is not a mandate about how many days a week people can work from home.

       Digital-First does not mean never in person, or that all work gets done remotely.

      That desire for flexibility in when people work, as well as where, is one of the reasons we think terms like “hybrid” or “remote-first” aren't the right fit—they focus on location. To enable real flexibility, companies need to adopt a Digital-First mindset, recognizing that the only way to give people the schedule flexibility they need is to leverage digital tools that allow them freedom, not just in where they work, but when.

      Moving