Digital Etiquette For Dummies. Eric Butow. Читать онлайн. Newlib. NEWLIB.NET

Автор: Eric Butow
Издательство: John Wiley & Sons Limited
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Жанр произведения: Маркетинг, PR, реклама
Год издания: 0
isbn: 9781119870043
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      Though Canada is a country that still recognizes the UK monarch as the head of state, Canada makes its own rules — including antispam laws. Canada is straightforward, as is its wont, and calls its antispam law Canada’s Anti-Spam Legislation (CASL).

      Like similar antispam laws, CASL regulates all electronic messages — including email and texts within, from, and to Canada — that organizations send with what the law calls commercial activity.

Snapshot shows finding plenty of helpful links and information on the CASL home page.

      FIGURE 2-8: You can find plenty of helpful links and information on the CASL home page.

      The COVID-19 pandemic accelerated talk about setting boundaries in all communication, but especially with online communication. Health officials helped guide people in moderating their physical boundaries to keep themselves safe, such as by physically touching with a fist bump. Others suggest not touching at all because using the Vulcan hand salute from Star Trek as a greeting is clearly healthier (and hipper).

      You may have read in Chapter 1 about how to communicate with people, and that’s fine. In this chapter, we review some of that material, in case you don’t want to go back (but you always can).

      Then we talk about setting boundaries, talking with your team to set policies in your business that work for everyone (or at least reasonably so), and why you should consider centralizing your communication online. Finally, we talk about using the right medium for the message you want to send.

      Communicating with people during work hours

      There are plenty of rules, stated and not, that you should follow when communicating with your employees during work hours. This advice doesn’t change when you connect online just because people work in different parts of the country and/or the world or because pandemic safety requires that everyone work from home.

      With that said, let’s quickly review the basics of communicating with people online:

       Use face-to-face communication whenever possible, and that means to get together with an online chat app such as Zoom. That’s no substitute for meeting with people in person, but it still helps fulfill the human need to see the other person you’re talking with.

       Listen and pay attention to what people are saying.

       Make eye contact as much as possible to show you’re engaged.

       Pay attention to nonverbal messages. Online, you can’t see all those messages someone else’s body is telling you, but you can still learn a lot by their facial movements and even body movements, like someone moving around in their chair when they’re uncomfortable.

       Participate in the conversation. Everyone in the meeting needs to contribute if it has a chance of being effective.

       Speak calmly and openly — you know, like a professional.

       Acknowledge people’s time and thank them for talking with you.

      

Working remotely also makes it easier for people to violate someone else’s boundaries, no matter what role they have. We talk about how to call out boundary violations later in this chapter.

      Every employee and every manager is different, so you will experience policies created from your company’s unique priorities, expectations, and boundaries. Those include how you will communicate with one another, such as using Zoom for online meetings and using an app like Slack for project communication.

      If you’re a manager who will be developing your online communication policies, you need to resolve several issues:

       What the at-home job duties and responsibilities are

       How you want to create work-from-home schedules

       When and how you can contact people after work hours

       Whether you want to give people the option of working on weekends and holidays

       How often the communication policy needs to be changed and who’s responsible for reviews and changes

      You may have guessed (correctly) that you need to bring your ideas to your managers and to your employees in order to craft an overall policy. That's best done in a meeting setting — maybe even more than one meeting — where you can finalize that policy. Be sure to come prepared to every meeting and communicate to your team that you expect them to do the same.

If you want to find a remote job or you’re a manager who wants to hire remotely, one good resource is We Work Remotely (https://weworkremotely.com), shown in Figure 2-9. The site has not only remote job listings but also a guide to hiring remotely that you can apply to any industry. And you can post remote jobs on the site for $299.

Snapshot shows the We Work Remotely website lists current remote jobs on the home page.

      Communicating with employees in general

      When you’re communicating with employees, you find out pretty quickly that no two of them have the same two communication styles. (And, if you try to use the same styles for everyone, you may learn this lesson the hard way when employees walk out the door.)

      Before you start putting together your policy, it’s Business 101 to talk with each of your employees individually to learn how they like to communicate. More importantly, you need to ask them what their boundaries are — including not only scheduling boundaries, like having to take time off for an important medical appointment, but also mental boundaries.

       Setting