Find. Build. Sell.. Stephen J. Hunt

culture When ability doesn't match ambition Be slow to criticise and quick to praise Reinvesting in your team CHAPTER 7: Build your resilience How to manage bad days No mud, no lotus Don't annoy the authorities Supporting your team in a crisis How any small-business owner can fight for what's right CHAPTER 8: Build your knowledge You never know who you're dealing with What it says 'on the box' is not necessarily what's 'in the box' What does 'doing due diligence' actually mean? What you need before buying any bricks and mortar business Look ahead Waste not, want not

      9  Part III: SELL CHAPTER 9: Sell your vision How to get a better valuation Profit versus potential You must reinvest in your business Pre-mortems can help prevent failure The value of real-time reports and why they matter Making cents of the profit and loss Build a relationship with your banker How credit departments work (and why it takes forever to get a loan approved) Dashboards rule CHAPTER 10: Sell your story How to create an IM that impresses investors Go big or go home Additional documents your investors may want to see CHAPTER 11: Sell your value How to choose the right bank How to choose a good accountant Crowdfunding: Leveraging your community to raise money CHAPTER 12: Sell your brand What is a rebrand? How do you do a rebrand? The 4-step plan for rebranding your business How do you measure the success of a rebrand? When should you do a rebrand? What will a rebrand cost? How long should a rebrand take? Promotions that have worked for us Rebranding involves meetings — lots of meetings

      10  Conclusion

      11  Let's talk!

      12  Index

      13  End User License Agreement

      Guide

      1  Cover

      2  Table of Contents

      3  Title Page

      4  Copyright

      5  Dedication

      6  Acknowledgements

      7  Introduction

      8  Begin Reading

      9  Conclusion

      10  Let's talk!

      11  Index

      12  End User License Agreement

      Pages

      1  iii

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      3  v

      4  ix

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      7  xii