9 Part Three: The Season Chapter 6: Turn Headwinds into Tailwinds How high are your walls? Flicking the switch Lowering the walls Finding the balance The blinking business Creating an environment where your business can flourish Finding your starting point People make the business Highlights Note Chapter 7: It Will Rain on Your Parade Flexible strategies are a necessity Not all businesses are created equal A constant process of evolution Don't turn the elephant into a rhino Slipstreaming and overtaking Creating opportunities in a crisis Change beyond a crisis You can't fight modernisation Economic upheaval: adapt or die Turning motion into progress Where do you start? Escaping the headlights You don't always need a saviour What's happening in the consumers' world? You can't control your customers Expectations versus reality Meeting customer needs is your best competitive advantage Fear versus determination The game is never over What about the environment? Highlights Notes Chapter 8: Go for the Albatross Knowing when to take the risk Playing for the win, rather than the draw What's the worst outcome you'll get? Do you have to go early to land an albatross? When to go for the albatross Go for 10× not 10% Wins aren't always short term You can't cut corners when you're building foundations Keep things simple What does your customer need? Sometimes you have to strip back to go forwards Trust yourself, but apply the logic test Go back to first principles Highlights Notes
10 CONCLUSION Shift gears to accelerate your progress Progress accelerator
11 EPILOGUE What our adaptive leaders have to say Put the customer first Have an aligned purpose with strong values Balance the C-suite perspective Pivot from measuring what you can, to measuring what you should
13 INDEX
List of Illustrations
1 IntroductionFigure i.1Figure i.2Figure i.3Figure i.4Figure i.5
2 Chapter