Table of Contents
1 Cover
3 Introduction Book Structure About the Interviews Companion Website
4 Part I: Digital Strategy Chapter 1: Introduction to Digital Strategy Strategic Topics Culture Impact Digital Capabilities Completing Your Digital Strategy Big Picture Impact Venn Digital Maturity and Organizational Readiness Digital Maturity Assessment Endnotes
5 Part II: Digital Culture and Modern Work Chapter 2: Elissa Fink: How to Charge a Brand with Culture Key Takeaways Endnotes Chapter 3: Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable Key Takeaways Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks Key Takeaways Endnotes Chapter 5: Florian Ramseger: The Future of the Digital Society Key Takeaways Endnotes Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work Best-of-Breed vs. Best-of-Suite Corporate Social Network Following the Collaboration Framework Driving Adoption Key Takeaways Endnotes
6 Part III: Data Democracy and Analytics Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset Key Takeaways Chapter 8: Jordan Morrow: Bringing Data Literacy to the World Key Takeaways Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions Key Takeaways Endnote Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization Key Takeaways
7 Part IV: Big Data Processing and Cloud Computing Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy Key Takeaways Chapter 12: Dr. Henna A. Karna: Racing to Last Place —The Criticality of an End-to-End Data Strategy Key Takeaways Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business Key Takeaways Endnote Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-Gen Analytics Key Takeaways Endnotes Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector Key Takeaways Endnotes Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle Key Takeaways Endnotes Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey Three Elements of a Data Strategy Big Data Analytics Decision-Support Tools Result Chief Digital Officer as Key Driver of the Data Strategy Key Takeaways