NETFLIX NATIONS
CRITICAL CULTURAL COMMUNICATION
General Editors: Jonathan Gray, Aswin Punathambekar, Adrienne Shaw
Founding Editors: Sarah Banet-Weiser and Kent A. Ono
Dangerous Curves: Latina Bodies in the Media
Isabel Molina-Guzmán
The Net Effect: Romanticism, Capitalism, and the Internet
Thomas Streeter
Our Biometric Future: Facial Recognition Technology and the Culture of Surveillance
Kelly A. Gates
Critical Rhetorics of Race
Edited by Michael G. Lacy and Kent A. Ono
Circuits of Visibility: Gender and Transnational Media Cultures
Edited by Radha S. Hegde
Commodity Activism: Cultural Resistance in Neoliberal Times
Edited by Roopali Mukherjee and Sarah Banet-Weiser
Arabs and Muslims in the Media: Race and Representation after 9/11
Evelyn Alsultany
Visualizing Atrocity: Arendt, Evil, and the Optics of Thoughtlessness
Valerie Hartouni
The Makeover: Reality Television and Reflexive Audiences
Katherine Sender
Authentic™: The Politics of Ambivalence in a Brand Culture
Sarah Banet-Weiser
Technomobility in China: Young Migrant Women and Mobile Phones
Cara Wallis
Love and Money: Queers, Class, and Cultural Production
Lisa Henderson
Cached: Decoding the Internet in Global Popular Culture
Stephanie Ricker Schulte
Black Television Travels: African American Media around the Globe
Timothy Havens
Citizenship Excess: Latino/as, Media, and the Nation
Hector Amaya
Feeling Mediated: A History of Media Technology and Emotion in America
Brenton J. Malin
The Post-Racial Mystique: Media and Race in the Twenty-First Century
Catherine R. Squires
Making Media Work: Cultures of Management in the Entertainment Industries
Edited by Derek Johnson, Derek Kompare, and Avi Santo
Sounds of Belonging: U.S. Spanish-Language Radio and Public Advocacy
Dolores Inés Casillas
Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay
Nitin Govil
Asian American Media Activism: Fighting for Cultural Citizenship
Lori Kido Lopez
Struggling for Ordinary: Media and Transgender Belonging in Everyday Life
Andre Cavalcante
Wife, Inc.: The Business of Marriage in the Twenty-First Century
Suzanne Leonard
Dot-Com Design: The Rise of a Useable, Social, Commercial Web
Megan Sapnar Ankerson
Postracial Resistance: Black Women, Media, and the Uses of Strategic Ambiguity
Ralina L. Joseph
Netflix Nations: The Geography of Digital Distribution
Ramon Lobato
Netflix Nations
The Geography of Digital Distribution
Ramon Lobato
NEW YORK UNIVERSITY PRESS
New York
NEW YORK UNIVERSITY PRESS
New York
© 2019 by New York University
All rights reserved
References to Internet websites (URLs) were accurate at the time of writing. Neither the author nor New York University Press is responsible for URLs that may have expired or changed since the manuscript was prepared.
Library of Congress Cataloging-in-Publication Data
Names: Lobato, Ramon, author.
Title: Netflix nations : the geography of digital distribution / Ramon Lobato.
Description: New York : New York University Press, [2018] | Series: Critical cultural communication | Includes bibliographical references and index.
Identifiers: LCCN 2018021508| ISBN 9781479841516 (cl : alk. paper) | ISBN 9781479804948 (pb : alk. paper)
Subjects: LCSH: Netflix (Firm) | Video-on-demand. | Streaming video. | Television broadcasting. | International broadcasting.
Classification: LCC HD9697.V544 N48495 2012 | DDC 384.55/502854678—dc23
LC record available at https://lccn.loc.gov/2018021508
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CONTENTS
Understanding Internet-Distributed Television
Internet-Distributed Television as an Ecology
Television Studies and the Future-of-TV Debate
Digital Media Studies and the Platform Perspective
2. Transnational Television: From Broadcast to Broadband
From National to Transnational Television—and Back
Spatial Logics of Television