LinkedIn® Profile Optimization For Dummies®, 2nd Edition
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Published simultaneously in Canada
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Library of Congress Control Number: 2020904246
ISBN 978-1-119-65142-0 (pbk); ISBN 978-1-119-65145-1 (ebk); ISBN 978-1-119-65146-8 (ebk)
LinkedIn® Profile Optimization For Dummies®
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Table of Contents
1 Cover
2 Introduction About This Book Foolish Assumptions How This Book Is Organized Icons Used in This Book Beyond the Book
3 Part 1: The Strategy Before the Siege Chapter 1: Determining Your LinkedIn Strategy Determining Your LinkedIn Goal Figuring Out Your Target Audience Creating a Compelling Tone Using the Different Versions of LinkedIn Chapter 2: Getting Found on LinkedIn Using LinkedIn as a Search Engine Ensuring a Compelling and Attractive Search Result Understanding the Importance of Keywords Using Online Keyword Tools Ranking Higher with Profile SEO Building Off Profile SEO Chapter 3: Understanding Endorsements and Recommendations Showcasing Your Skills Showing Recruiters What You Know Obtaining Endorsements The Importance of Recommendations
4
Part 2: Getting Your LinkedIn Profile Started
Chapter 4: Optimizing the “Behind the Scenes” Sections
Managing Profile Changes
Turning On Your Public Profile
Creating a Personalized URL
Scanning Your LinkedIn QR Code
Improving Your Profile’s Strength
Expanding Your Network
Chapter 5: Establishing Your Calling Card
Using