Copyright © Laura Maya 2010
All rights reserved
ISBN: 9781609849856
No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Estalon Technologies Sdn Bhd.
Disclaimer
The author and the Publisher do not provide assurance or guarantee or claims of sure gain or make any representation of the use or results from the use of the websites, resources, products and services in this book. This book has been written and researched, for it has been done over the years and is backed by experience in creating successful E-commerce businesses. The author and the Publisher have done their very best to incorporate all possible skills needed to help the reader create, start-up and launch the reader’s own E-business and Blogging facilities. Readers should acknowledge that they are willing to take the risk of exploring something new; as with any other business, the risk of not being able to succeed is does exist. This disclaimer covers all of the information covered in this book; no author, reader, publisher or any other parties can overwrite/supersede this disclaimer. The reader shall agree that the publisher and author shall not be liable nor responsible for the success or failure of the reader’s business decision relating to any information provided within this book as universally all trades differ. Readers should be aware that Internet websites listed in this book may have changed, been terminated or been transferred by the time this work was finished, and therefore neither the publisher nor the author shall be liable for damages arising from information derived from the mentioned website that may no longer be current or valid, and readers shall not take such information to be an endorsement.
Perpustakaan Negara Malaysia. Cataloguing-in-Publication Data
Laura Maya
ISBN 978-967-5541-00-1
1. Internet Marketing 2. Small Business 3. Entrepreneurship
Published in Malaysia
Kanyin Publications,
No. 4A-10A, No.3-9, Jalan 4/37A, Kawasan Industri Taman Bukit Maluri,
52100, Kuala Lumpur.
Tel/Fax: 603-6274 7197
Email: [email protected].
Printed and bound by Maxima Colour Separation Sdn. Bhd.
Lot 1314, Kg Lembah Kinrara, Batu 8 1/2,
Jalan Puchong, Puchong Jaya, 47100,
Puchong, Selangor.
Tel: 03-80711368 Fax: 8071 1371
Preface
When times are good and when times are bad, there are always people out there who keep making money. Even an economic downturn can’t stop some people from raking it in. Indeed, some trades seem to perform better during a recession. With New Media technology, savvy users of the Internet such as social networkers and bloggers have a splendid opportunity to succeed in their businesses and social life. The World Wide Web grows daily with millions of users turning to it as a channel for communication and business. If you are plugged in, you can tap into this base of potential consumers to grow a venture.
The New Media includes online communities, social networking, audio and video streaming, e-mailing, web advertising, new-disc technology, podcasting, blogging, internet telephony, digital photography, mobile computing etc. -- the list goes on, as new uses of the Internet are introduced every so often. This presents a good money-making opportunity for any individual, even someone who may not have any or much knowledge of computer programming. The aim of this book is to provide anyone with the know-how to make good use of this opportunity. Written in an easy-to-read and fully instructional way, this book provides Tips on Internet marketing, blogging and social networking. It will lead you on to discover the opportunities available on the internet to a blogger, and how to set up an online e-commerce site. You will learn how to create, publish, manage and promote your website and blog, and generate New Media income and perhaps create multiple streams of new income possibilities from blogging.
Laura Maya
CONTENTS
CHAPTER 1
Why I want to be an Internet entrepreneur
- Equipped yourself with Internet marketing and blogging techniques
- Economic Financial Crisis
- What encouraged me to go into Internet Marketing
- Updated Blogging tips to get Hubbing on the internet
CHAPTER 2
Maximizing the Internet as a marketing medium
- Setting up a business
- Operating expenditure, cash flow and taxation
- Benefits of doing business online
- Low cost does not mean no cost
CHAPTER 3
Earn by the million
1. Sell physically trendy or trend-setting products for young savvies
2. Affiliate program
- What exactly is an affiliate program?
- Affiliate program can generate a commission
- Create your own affiliate program
3. Selling digital-information-based products
- Digital-information-based products are extremely profitable
- What is an e-book, and why should I create one?
- How to market an e-book
4. Selling Net Services
5. Solicit sponsorship and donation for your blog or website
6. Using blogs as promotional tools
7. Selling advertising space through e-zines and newsletters
- What is Ad Network?
- What is Adsense, and how can it maximize revenue from your online content?
8. Providing services by offering membership with master resale rights
9. Productivity platform for online investment
10. Be an Internet web-hosting reseller
CHAPTER 4
New and latest Internet marketing techniques
1. What is the relationship between your website and your blog?
- What do you intend to achieve through blogging?
- What software will you need to set up a blog and a website?
2. Decide on a business niche and Key-word Effectiveness Index ( KEI )
3. Choose and register your domain name
- Choose a domain name that reflects your business
- Violation of trademark regulations
- Familiarize yourself with web-hosting services
CHAPTER 5
Setting up an E-commerce Website
1. Let’s practise
- Step 1 :How to register domain name