“In selling different is good. You need to stand out from the crowd of sales people and businesses that are trying to capture your potential clients’ attention and money. In OUTRAGEOUS Advertising, That’s OUTRAGEOUSLY Successful, Bill Glazer does just that. In fact, in reading it, I discovered some great strategies to apply to my own marketing efforts. Thanks Bill!”
Tom Hopkins
Author of How to Master the Art of Selling
“I learned long ago that there are ads that win awards and there are ads that make money. Bill Glazer’s book is full of the latter. In fact, I’ve paid copywriters $10,000 or more to write ads that weren’t half as good as the ones in this book. Grab your copy because you’ll pay for it twenty times with your very first campaign.”
Bill Harrison, Partner,
“What I love about Bill Glazer is that he not only delivers OUTRAGEOUSLY Successful Advertising through traditional offline media, he has conquered it online as well. There isn’t a business owner or entrepreneur alive who couldn’t profit from this.
Derek Gehl, Co-Founder and Chief Creative Officer
The Internet Marketing Center
“I’m disappointed with and dislike this book. I am disappointed Bill has packed it so full and given away so much for such a small, token price and I unsuccessfully argued for stripping it back when I reviewed the manuscript. As-is, this should be a $1,000.00 or $2,000.00 info-product sold as a kit of resources, not a book sold for the price of a Starbucks® coffee and scone. As an author, I admit to some unhappiness at having the bar raised. He has made the job tougher for the rest of us but so badly over-doing it here. Your gain, our headache.”
Dan Kennedy
Author, Speaker, Consultant
“I read LOTS of business and marketing books… and a lot of them are really good. But “Outrageous Advertising” is one of the rare breed with specific, actionable techniques that I can start using IMMEDIATELY. In fact, you don’t even need to read the whole book - I’m not sure Bill will be happy with me saying this, but you can open it to nearly any page and pull out one of the promotions and drop it directly into your business. Best of all, even though most of the examples are OFFLINE… the same techniques are going to work just as well in my ONLINE business.”
Jeff Walker,
“This is one of the best books on advertising ever written, full of simple, proven, practical techniques to get more customers immediately.”
Brian Tracy
Author, The Way to Wealth
BILL GLAZER
foreword by Dan Kennedy
BILL GLAZER
© 2009 Glazer-Kennedy Publishing. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher (except by a reviewer, who may quote brief passages and/or show brief video clips in a review).
Disclaimer: The Publisher and the Author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the Publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the Publisher nor the Author shall be liable for damages arising herefrom. The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the Author or the Publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.
ISBN 978-0-98237-930-1 (paperback)
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Acknowledgments
I want to thank all of those who helped me become the person who could write this book. These are the special people who helped to shape my “OUTRAGEOUS Millionaire Marketing Mind.” The list of people I could thank would fill up another entire book, but let me mention a few who had the greatest influence on me. There is my father, Harry Glazer, who taught me my prolific work ethic. Dan Kennedy, my mentor, who first showed me the “real” magic of marketing and continues to do so today. My management mentor, Vince Zirpoli, who taught me how to get so much done through others. My friend Brian Tarcy, who helped me to organize the book and kept me on the right path. The two very special ladies in my life, Karen, my wife, and Ruth, my mother, who always make sure I take the high road and do things the right way. Finally, I want to share my sincere appreciation for the dedication, hard work, and creativity of my second family, at the Glazer-Kennedy Insider’s Circle offices.
Foreword
confessions from an ad man by dan s. kennedy
I grew up in advertising and have spent thirty years as an ad man, at least in part.