The Social Capitalist
Passion and Profits
—An Entrepreneurial Journey
Josh and Lisa Lannon
This publication is designed to provide competent and reliable information regarding the subject matter covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. Laws and practices often vary from state to state and country to country and if legal or other expert assistance is required, the services of a professional should be sought. The author and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book.
Copyright © 2012 by Josh and Lisa Lannon. All rights reserved. Except as permitted under the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means or stored in a database or retrieval system, without the prior written permission of the publisher.
Published by RDA Press
An imprint of BZK Press, LLC
Rich Dad Advisors, B-I Triangle, CASHFLOW Quadrant and other Rich Dad marks are registered trademarks of CASHFLOW Technologies, Inc.
BZK Press LLC
15170 N. Hayden Road
Scottsdale, AZ 85260
480-998-5400
Visit our Web sites: BZKPress.com and RichDadAdvisors.com
First Edition: March, 2012
ISBN: 978-1-937832-43-8
Dedication
We dedicate this book to those that have lost their lives, or their loved ones, to addiction.
And to those committed to creating change for themselves and the lives of others.
A portion of the proceeds from this book will be donated to Free the Children www.freethechildren.com, the charity partner of Me to We www.metowe.com Free the Children – is an International charity and educational partner, working to enable youths to be agents of change.
Me to We – is an innovative social enterprise that offers socially conscious and environmentally friendly products and life-changing experiences.
Best-Selling Books in the Rich Dad Advisors Series
by Blair Singer
SalesDogs
You Don’t Have to Be an Attack Dog to Explode Your Income
Team Code of Honor
The Secrets of Champions in Business and in Life
by Garrett Sutton, Esq.
Start Your Own Corporation
Why the Rich Own their Own Companies and Everyone Else Works for Them
Writing Winning Business Plans
How to Prepare a Business Plan that Investors will Want to Read – and Invest In
Buying and Selling a Business
How You Can Win in the Business Quadrant
The ABCs of Getting Out of Debt
Turn Bad Debt into Good Debt and Bad Credit into Good Credit
Run Your Own Corporation
How to Legally Operate and Properly Maintain Your Company into the Future
The Loopholes of Real Estate
Secrets of Successful Real Estate Investing
by Ken McElroy
The ABCs of Real Estate Investing
The Secrets of Finding Hidden Profits Most Investors Miss
The ABCs of Property Management
What You Need to Know to Maximize Your Money Now
The Advanced Guide to Real Estate Investing
How to Identify the Hottest Markets and Secure the Best Deals
by Tom Wheelwright
Tax-Free Wealth
How to Build Massive Wealth by Permanently Lowering Your Taxes
by Andy Tanner
Stock Market Cash Flow
Four Pillars of Investing for Thriving in Today’s Markets
by Josh and Lisa Lannon
The Social Capitalist
Passion and Profits—An Entrepreneurial Journey
Acknowledgments
This book would not have been possible without the dedication and commitment from our incredible team at Journey Healing Centers. To our families, who have loved us through the years, even when they didn’t understand or agree with our choices, both during the hard times and even today.
And to our mentors and teachers: Robert and Kim Kiyosaki, Mr. Paul Mills, Chris Spencer, Blair Singer, Kelly Ritchie, and those leading all the different personal development training workshops and seminars we have participated in over the years.
Thank you to Garrett Sutton for your legal advice and your contribution to this book, to Kathy Heasley, Jessica Santina and Mona Gambetta for their editing on the manuscript.
Thank you to Jon Carson, Bill Drayton, Christopher “Kreece” Fuchs, F. Xavier Helgesen, R. Christine Hershey, Michael Holthouse, Rommel Juan, Liz Maw Bruce McNamer, David Murphy, Jess Sand, Mirjam Schöning, and Julie Smolyansky for the information and expertise that you provided and your valuable time.
And thank you, for having the strength to take a stand.
Contents
Understanding Social Capitalism
The Growing Social Entrepreneur Movement