Пресс-тур как инструмент связей с общественностью. Мария Александровна Замотохина. Читать онлайн. Newlib. NEWLIB.NET

Автор: Мария Александровна Замотохина
Издательство: ЛитРес: Самиздат
Серия:
Жанр произведения: Маркетинг, PR, реклама
Год издания: 2019
isbn:
Скачать книгу
вести многоплановую работу со СМИ и оперативно информировать целевую аудиторию о деятельности компании.

      Задания к разделу

      1. Напишите плюсы и минусы данных мероприятий (для одной подгруппы – одно мероприятие на выбор): пресс-конференция, презентация, тесты, специальное мероприятие, пресс-ланч, Интернет-мероприятие.

      2. Приведите пример компании, для которой может быть эффективно проводить конкурсы журналистов. Напишите обоснование эффективности для данной компании.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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