Doing Focus Groups - Rosaline Barbour
| Автор: | Rosaline Barbour |
| Издательство: | Ingram |
| Серия: | Qualitative Research Kit |
| Жанр произведения: | Учебная литература |
| Год издания: | 0 |
| isbn: | 9781526426017 |
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.