The Brandgym - Группа авторов
| Автор: | Группа авторов |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Маркетинг, PR, реклама |
| Год издания: | 0 |
| isbn: | 9780470856598 |
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.