How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It - Группа авторов
| Автор: | Группа авторов |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Маркетинг, PR, реклама |
| Год издания: | 0 |
| isbn: | 9780470856437 |
This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase «total design» engages consumers on all levels.