The Necessary Art of Persuasion - Jay A. Conger
| Автор: | Jay A. Conger |
| Издательство: | Ingram |
| Серия: | Harvard Business Review Classics |
| Жанр произведения: | Зарубежная деловая литература |
| Год издания: | 0 |
| isbn: | 9781633691025 |
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion , Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.