Executing Innovation. Группа авторов

Executing Innovation - Группа авторов

The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.Ideas are not enough: successful innovation requires people to pick up where the creative process leaves off. These people must take the creative idea and apply it to a real-life problem to design a new product, service, or process. They must construct a carefully articulated vision for the project, draw up a feasible financial plan, and advocate the project over the whole course of its development and implementation.This book teaches you how to execute an innovation from start to finish:– Develop a vision statement that stands up to evaluation criteria- Build a strong business case to the stakeholders who will be affected- Manage both explicit and hidden resistance to change- Sustain the passion around your idea and keeping its momentum going