The SAGE Handbook of Qualitative Business and Management Research Methods - Группа авторов
| Автор: | Группа авторов |
| Издательство: | Ingram |
| Серия: | |
| Жанр произведения: | О бизнесе популярно |
| Год издания: | 0 |
| isbn: | 9781526430243 |
The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the key methods and challenges encountered when undertaking qualitative research in the field. The chapters have been arranged into three thematic parts: Part One examines a broad spectrum of contemporary methods, from autoethnography and discourse analysis, to shadowing and thematic analysis. Part Two presents an overview of key visual methods , such as photographs, drawing, video and web images. Part Three explores methodological developments , including aesthetics and smell, fuzzy set comparative analysis, and beyond.