Business Writing for the Web - Dan Furman
| Автор: | Dan Furman |
| Издательство: | Ingram |
| Серия: | quickEreads Series |
| Жанр произведения: | Маркетинг, PR, реклама |
| Год издания: | 0 |
| isbn: | 9781770409149 |
The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a quick and easy read. Online technology changes constantly, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success. This book takes you inside the techniques of a master communicator, whose rules start with, “break the rules!”