Start & Run a Coffee Bar - Tom Matzen
| Автор: | Tom Matzen |
| Издательство: | Ingram |
| Серия: | Start & Run Business Series |
| Жанр произведения: | Экономика |
| Год издания: | 0 |
| isbn: | 9781770408029 |
A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to:
* Turning beans into bucks
* Building a winning sales team
* Providing WOW! customer service
The two authors share their inside perspective on running a coffee bar, answering questions such as:
* How do I prepare a business plan?
* How do I market my coffee bar?
* What special equipment will I need?
* What will it cost to get started?
* What should I look for when choosing a location?
* How do I roast coffee beans and brew a great cup of coffee?
* What are the 11 steps to WOW! customer service?
* What about expansion and franchising?
The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.