Eye Tracking the User Experience - Aga Bojko
| Автор: | Aga Bojko |
| Издательство: | Ingram |
| Серия: | |
| Жанр произведения: | Личные финансы |
| Год издания: | 0 |
| isbn: | 9781933820910 |
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.