Google Analytics 2.0 - Jerri L. Ledford
| Автор: | Jerri L. Ledford |
| Издательство: | John Wiley & Sons Limited |
| Серия: | |
| Жанр произведения: | Интернет |
| Год издания: | 0 |
| isbn: | 9780470227633 |
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.