Infoselves
The Value of Online Identity
Demetra Garbaşevschi, PhD
National University of Political Studies and Public Administration Bucharest, Romania
This edition first published 2021
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Library of Congress Cataloging-in-Publication Data
Names: Garbaşevschi, Demetra, author.
Title: Infoselves: the value of online identity / Demetra Garbaşevschi.
Description: Hoboken, NJ : John Wiley & Sons, 2021. | Includes bibliographical references and index.
Identifiers: LCCN 2020042800 (print) | LCCN 2020042801 (ebook) | ISBN 9781119642152 (paperback) | ISBN 9781119642282 (pdf) | ISBN 9781119642312 (ebook) | ISBN 9781119642268 (epub)
Subjects: LCSH: Online identities.
Classification: LCC HM851 .G349 2021 (print) | LCC HM851 (ebook) | DDC 302.3—dc23
LC record available at https://lccn.loc.gov/2020042800
LC ebook record available at https://lccn.loc.gov/2020042801
Cover image: ©Andreea Macri
Cover design: Wiley
Set in 9.5/12.5 STIX Two Text by Integra Software Services Pvt. Ltd, Pondicherry, India
To Filip
Table of Contents
1 Cover
3 Copyright
5 Introduction: A Moment in Time and Our Self-Identity DilemmaChapter OverviewReferences
6 1 Identity and the Value of Self-Commodification1.1 “It’s Complicated”1.2 The Identity of Identity1.3 The Logic of Self-Commodification1.4 A Brief History of Online Identity1.5 Identity Through-the-LineReferences
7 2 The Datafied Identity and Latent Self-Commodification2.1 The Internet of Us2.2 The Digital Context of Identity Building2.3 The New Nature of Identity2.4 The Identity Economy2.5 Datafied, CommodifiedReferences
8 3 The Rise of Assertive Self-Commodification3.1 Two Sides to Every Story3.2 The Self as a Branded Commodity3.3 The Business of Running the Self3.4 Self-Branding, Influencership, and Authenticity3.5 The Transformative Power of Personal BrandingReferences
9 4 Researching Online Identity4.1 Lessons From an Unexpected Social Experiment4.2 Why Investigate?4.3 From Zero to Theory: A Grounded Theory Approach4.4 Quantifying Online Identity4.5 As Long as We Know …References
10 Conclusion: Managing InfoselvesReferences
11 Index
12 End User License Agreement
List of Figures
1 Chapter 2Visible sources of self-identity information online. Source: Author
2 Chapter 3Personal brand equity and its components. Source: Author.
3 Chapter 4Protecting the known self. A grounded model of online identity perceptions and practices. Source: Author.
List of Tables
1 Chapter 1Cultural prototypes of identity formation patterns constituting the culture-identity link.
2 Chapter 4Table 4.1 Online identity questionnaire.
Guide
1 Cover
4 Table of Contents
5 Chapter
Pages
1 i
2 ii