Pygmalion in Management. J. Sterling Livingston

      

      PYGMALION IN

      MANAGEMENT

      Harvard Business Review

       CLASSICS

      PYGMALION IN

      MANAGEMENT

      J. Sterling Livingston

      Harvard Business Press

      Boston, Massachusetts

      Copyright 2009 Harvard Business School Publishing Corporation

      Originally published in Harvard Business Review in 1969;

      republished in 2002.

      Reprint #1768

      All rights reserved

      Printed in the United States of America

      12 11 10 095 4 3 2 1

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      ISBN 13: 978-1-4221-4786-3

      The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

      THE

      HARVARD BUSINESS REVIEW

      CLASSICS SERIES

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      PYGMALION IN

      MANAGEMENT