The Data Visualization Sketchbook
Stephanie D. H. Evergreen
Evergreen Data & Evaluation, LLC
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/// Contents
3 Sketches for a Sample Reporting Package
4 Sketch Templates for Project 1Project Profile PageGraph Grid AGraph Grid BDashboard Design ADashboard Design BDashboard Design COne-Page Handout Helper AOne-Page Handout Helper BOne-Page Handout Helper CSlide GuideReport StructureNotes
5 Sketch Templates for Project 2Project Profile PageGraph Grid AGraph Grid BDashboard Design ADashboard Design BDashboard Design COne-Page Handout Helper AOne-Page Handout Helper BOne-Page Handout Helper CSlide GuideReport StructureNotes
6 Sketch Templates for Project 3Project Profile PageGraph Grid AGraph Grid BDashboard Design ADashboard Design BDashboard Design COne-Page Handout Helper AOne-Page Handout Helper BOne-Page Handout Helper CSlide GuideReport StructureNotes
7 Sketch Templates for Project 4Project Profile PageGraph Grid AGraph Grid BDashboard Design ADashboard Design BDashboard Design COne-Page Handout Helper AOne-Page Handout Helper BOne-Page Handout Helper CSlide GuideReport StructureNotes
8 Sketch Templates for Project 5Project Profile PageGraph Grid AGraph Grid BDashboard Design ADashboard Design BDashboard Design COne-Page Handout Helper AOne-Page Handout Helper BOne-Page Handout Helper CSlide GuideReport StructureNotes
9 Sketch Templates for Project 6Project Profile PageGraph Grid AGraph Grid BDashboard Design ADashboard Design BDashboard Design COne-Page Handout Helper AOne-Page Handout Helper BOne-Page Handout Helper CSlide GuideReport StructureNotes
10 Sketch Templates for Project 7Project Profile PageGraph Grid AGraph Grid BDashboard Design ADashboard Design BDashboard Design COne-Page Handout Helper AOne-Page Handout Helper BOne-Page Handout Helper CSlide GuideReport StructureNotes
/// About the Author
Dr. Stephanie D. H. Evergreen is a sought-after speaker, designer, and researcher. She is best known for bringing a research-based approach to helping others better communicate their work through more effective graphs, slides, and reports. She holds a PhD from Western Michigan University in interdisciplinary research, which included a dissertation on the extent of graphic design use in written data reporting. Dr. Evergreen has trained audiences worldwide through keynote presentations and workshops for clients such as Verizon, Head Start, American Institutes for Research, Brookings Institute, the Ad Council, Boys and Girls Club of America, and the United Nations. She led the first known attempt to revamp the quality of presentations for an entire association: the Potent Presentations Initiative for the American Evaluation Association (AEA). She is the 2015 recipient of the AEA’s Marcia Guttentag Promising New Evaluator Award, which recognizes early notable and substantial accomplishments in the field. Dr. Evergreen is coeditor and coauthor of two issues of New Directions for Evaluation on data visualization. She writes a popular blog on data presentation at StephanieEvergreen.com. The first edition of her book Presenting Data Effectively: Communicating Your Findings for Maximum Impact was published by SAGE in the fall of 2013 and was listed as number one in social science research on Amazon in the United States and United Kingdom for several weeks. Her second book, Effective Data Visualization: The Right Chart for the Right Data, was published in a Second Edition in May 2019.
Introduction
Why Sketch
“Sure, Stephanie, your idea that good visuals are important is a nice one, but who has that kind of time?” One of the things people always say to me is how long it takes to report. Folks are afraid that designing work well will increase how much time it will take them to produce their report deliverables, and often this imagined extra time is so intimidating that they abandon the notion of well-designed reporting